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MBC Media Solutions expands partnership with Twitter

MBC Media Solutions expands partnership with Twitter

March 25, 2022
MAD Solutions joins Tripoli Film Festival in Lebanon with nine films

MAD Solutions joins Tripoli Film Festival in Lebanon with nine films

September 22, 2023
Audio Visual Gateway Media announces transfer of ownership

Audio Visual Gateway Media announces transfer of ownership

September 22, 2023
YouTube reveals AI-powered tools to empower creators globally

YouTube reveals AI-powered tools to empower creators globally

September 22, 2023
Yahsat receives $5.1bn mandate from UAE government

Yahsat receives $5.1bn mandate from UAE government

September 22, 2023
StarzPlay reveals viewership trends in Saudi Arabia in 2023

StarzPlay reveals viewership trends in Saudi Arabia in 2023

September 22, 2023
Advanced Media to host CINE workshops in UAE and Saudi Arabia in October

Advanced Media to host CINE workshops in UAE and Saudi Arabia in October

September 22, 2023
Omantel collaborates with Al Rusayl Industrial City

Omantel collaborates with Al Rusayl Industrial City

September 21, 2023
Sidus Space to launch LizzieSats on SpaceX Bandwagon mission

Sidus Space to launch LizzieSats on SpaceX Bandwagon mission

September 21, 2023
AST SpaceMobile reports 5G call via satellite in space

AST SpaceMobile reports 5G call via satellite in space

September 21, 2023
Oscars 2022 opens ‘fan-favourite’ awards for Twitter users to vote

Iranian filmmakers call for alternative Oscar entry to represent Iran

September 21, 2023
Decoding AI and new technologies in media

Decoding AI and new technologies in media

September 21, 2023
MAD Solutions grants $20,000 to Jordanian film ‘Soon We Will Be History Here’

MAD Solutions grants $20,000 to Jordanian film ‘Soon We Will Be History Here’

September 21, 2023
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    MAD Solutions joins Tripoli Film Festival in Lebanon with nine films

    MAD Solutions joins Tripoli Film Festival in Lebanon with nine films

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    Audio Visual Gateway Media announces transfer of ownership

    YouTube reveals AI-powered tools to empower creators globally

    YouTube reveals AI-powered tools to empower creators globally

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    Yahsat receives $5.1bn mandate from UAE government

    StarzPlay reveals viewership trends in Saudi Arabia in 2023

    StarzPlay reveals viewership trends in Saudi Arabia in 2023

    Advanced Media to host CINE workshops in UAE and Saudi Arabia in October

    Advanced Media to host CINE workshops in UAE and Saudi Arabia in October

    Omantel collaborates with Al Rusayl Industrial City

    Omantel collaborates with Al Rusayl Industrial City

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    Sidus Space to launch LizzieSats on SpaceX Bandwagon mission

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    AST SpaceMobile reports 5G call via satellite in space

    Oscars 2022 opens ‘fan-favourite’ awards for Twitter users to vote

    Iranian filmmakers call for alternative Oscar entry to represent Iran

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      MAD Solutions joins Tripoli Film Festival in Lebanon with nine films

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      Omantel collaborates with Al Rusayl Industrial City

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      Oscars 2022 opens ‘fan-favourite’ awards for Twitter users to vote

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      Trending Tags

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      Is Arabic content ready to compete at the Content Olympics?

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      MBC Media Solutions expands partnership with Twitter

      Staff Reporter by Staff Reporter
      March 25, 2022
      in News, Film partnerships
      MBC Media Solutions expands partnership with Twitter
      ShareTweetPostEmail

      The new agreement will enable brands and advertisers to sponsor top MBC Ramadan-focused specials.

      MBC Group’s commercial arm MBC Media Solutions and Twitter have expanded their partnership ahead of Ramadan.

      The new arrangement will mean extra material being available on the social media platform, including popular Ramadan shows, daily MBC productions, exclusives and behind-the-scenes content.

      The growth of the partnership will introduce Amplify Sponsorship opportunities to brands and advertisers, who previously were able to leverage Amplify Pre-Roll opportunities with MBC. Amplify Sponsorship pairs brands and premium content publishers to connect with cultural moments and reach wide-ranging audiences.

      Twitter saw a 13% year-on-year increase in average monetisable daily active users last year. Data shows that Video Ads save more than 50% on cost-per-engagement, while insights from Hall & Partners revealed that 71% of people in KSA and UAE watch videos on Twitter multiple times a week. Additionally, Twitter continues to see growth in video on the platform with over 2bn video views globally recorded on Twitter each day, which is 67% YoY growth according to Twitter internal data.

      Commenting on the partnership expansion, Kinda Ibrahim, Director, Global Content Partnerships, MEA and Turkey, said: “At Twitter, we strive to provide brands, advertisers, and audiences with new and enriching experiences when it comes to the content they are leveraging and seeing on the platform. Through the growth of our relationship with MBC, and the newly launched partnership with MBC Media Solutions, we look forward to strengthening the on-platform experience, with exclusive content that appeals across audiences.”

      The new arrangement will enable brands to sponsor popular MBC Ramadan shows while building additional content around them. MBC will also produce Twitter-only premium content that resonates with Twitter audiences and MBC viewers to complement its TV strategy.

      Moussa Abdo, who leads on digital partnerships across MMS, added: “As the leader of Arabic entertainment, MBC Group’s content is consumed by millions daily. Our cross-platform channels offer a wide range of content suitable for all kinds of audiences across the region; these shows and programs are constantly discussed, debated and praised on Twitter. It makes perfect sense for us to renew this partnership as it offers our advertising partners the opportunity to extend their brand association with our content from our screens onto Twitter.”

      Tags: Ramadan showRamadan specialsMBC productionsAmplify SponsorshipfeaturedpostMBC Grouptwittercontent dealMBC Media SolutionsMBC content

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