The new service allows brands and advertisers to manage their own marketing campaigns from start to finish.
MBC Media Solutions (MMS) has launched its new self-serve platform, MMS Works, which will enable users to advertise on Shahid.
With MMS Works, brands will be able to maximise their presence on Shahid AVOD easily and effectively, whether they are SMEs, governmental institutions, individuals with smaller businesses, or new players in the digital advertising landscape.
Brands will be able to manage their own marketing campaigns on Shahid from start to finish, from choosing their ad formats, target audience, target impressions, to uploading their ads, paying online, and extracting their campaigns’ reports. Currently, pause ads, native ads and in-stream ads are available for both display and video needs. In its second launch phase, the platform will be expanding its solutions and enhancing its user experience, along with an Arabic interface.
Speaking about the platform, Ahmed Al Sahhaf, Chief Executive Officer of MMS, said: “Shahid is the sought-after VOD platform for all Arab viewers, especially during Ramadan. With the increased content library offered since the beginning of 2023, all advertisers can now enjoy this meaningful scale-to-connect solution with their target audiences. The safe environment we offer is a testament of our continued commitment to offering our clients the most innovative and inclusive media solutions in the Kingdom and the region. MMS Works will expand the advertisement market potential and ease the way for brands to be present on Shahid, the world’s leading Arabic streaming platform.”
MMS said its new service arrives at a perfect time, as users typically spend three hours per session on Shahid during Ramadan, viewing an average of 10.2 ads.
MMS will offer a welcome promo code to help kick-start their campaign on Shahid.
