Under her guidance, the platform achieved numerous milestones, including being the first to launch on Apple TV in the region.
After nearly ten years of leadership, Nadine Samra, Chief Business Officer at Weyyak, is stepping down from her role at Zee Entertainment, closing a chapter that transformed the company’s digital presence in the MENA region.
Joining Zee in 2016, Samra took on the challenge of building the network’s digital arm from the ground up. With no existing team, product or platform, she became the first employee dedicated to this mission—ultimately spearheading the creation and launch of Weyyak, the Arabic video-on-demand platform that now serves millions across MENA, Europe and Canada.
Under Samra’s visionary leadership, Weyyak became a household name in the region’s streaming landscape. The platform was a pioneer—reportedly becoming the first in the region to launch on Apple TV, producing original content, and earning industry accolades for innovation and excellence.
“I am incredibly proud of what we’ve accomplished over the years,” Nadine reflected. “We started with nothing but a vision—and today, we’ve built not just a product, but a legacy. I owe this success to my team and partners, whose trust and dedication were the foundation of our journey.”
As she steps into her next chapter, Nadine plans to take time for family, mental well-being, and personal reflection—before turning her focus toward a new business venture close to her heart. “It’s important to reconnect with what matters most,” she shared. “I’m excited to channel my passion into a new endeavour that allows me to give back and make a meaningful impact.”
