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From views to value, the monetisation trends shaping OTT today

Nadine Samra departs Weyyak after nearly a decade

April 22, 2025

Under her guidance, the platform achieved numerous milestones, including being the first to launch on Apple TV in the region.

Cashing in on the stream

by Kalyani Gopinath

July 22, 2024

Industry experts gathered for a roundtable organised by BroadcastPro ME and Cleeng in Dubai to discuss how to future-proof their OTT services.

Shofha partners with Weyyak to expand content offerings across MENA

by Staff Reporter

May 22, 2024

Shofha is set to enhance its content library by acquiring more than 11,000 hours of diverse content.

‘A Soldier’s Heart’ becomes first Arabic-dubbed Filipino series to stream in Middle East

by Staff Reporter

March 18, 2024

The series is available on three streaming platforms, which include Maraya, Shofha, and Weyyak.

Embracing the personal approach

by Kalyani Gopinath

March 18, 2024

Streaming services acknowledge that personalisation is the cornerstone of an enhanced entertainment experience. However, its efficacy hinges on a raft of factors that shape its success or failure. In a ...

From views to value, the monetisation trends shaping OTT today

by Keith J Fernandez

December 11, 2023

As the OTT media space becomes increasingly competitive, industry professionals at the ASBU BroadcastPro Summit discussed ways to improve viewer engagement and monetisation to stay in the race.

Weyyak celebrates viewership growth in Iraq

by Staff Reporter

August 24, 2023

The driving force behind Weyyak's viewership growth in Iraq has been its exclusive Indian content, accounting for a significant 90% of the total views, solidifying its dominant role in shaping ...

GRB Studios kicks off 2021 with multiple global sales

OTTera MENA partners with Weyyak to deliver FAST channels

by Staff Reporter

February 23, 2023

Weyyak users will be able to stream the existing and new FAST channels across multiple devices and platforms.

Weyyak announces lineup of series for Ramadan 2022

by Staff Reporter

March 28, 2022

Weyyak is offering a 30% discount on the weekly, monthly, and annual subscription packages.

Smashi TV launches on Weyyak

by Staff Reporter

March 20, 2022

Weyyak will stream Smashi's content across all of its licensed digital platforms under this agreement.

Taking streaming to the next level

by Staff Writer

December 20, 2021

With the rise in prominence of streaming services, winning share of time, mind and wallet has become critical in an increasingly crowded market. This panel explored new strategies and discussed ...

Weyyak screens first episode of ‘Ribat Alhob’ at Cairo Film Festival

by Staff Reporter

December 6, 2021

Weyyak was also one of the main sponsors of the film festival, which concluded on December 5.

Weyyak to release original series ‘Wathiqat Sharaf’ on January 16

by Staff Reporter

November 25, 2021

The 10-episode series, 'Wathiqat Sharaf', is directed by Basam Al Salka.

Weyyak signs content deal with Huawei in Egypt and the UAE

by Staff Reporter

August 30, 2020

As part of the deal, Huawei and Honor users in the UAE and Egypt will get access to Arabic content on HUAWEI Video.

Weyyak completes shooting of Syrian drama ‘Chicago Street’

by Staff Reporter

July 24, 2020

The show, which was filmed in Syria and directed by Mohamad Abdulaziz, is set to premiere exclusively on OSN.

Weyyak launches live TV service on its platform

by Staff Reporter

May 13, 2020

The new platform will include four channels which will stream various shows and films throughout the day.

Weyyak announces series of exclusive Arabic shows during Ramadan

by Staff Reporter

April 29, 2020

The new series lineup is available to stream worldwide and includes exclusives like ‘Al Joker’ and 'Ahla Ayam'.

Weyyak collaborates with STC Bahrain, eyes more Middle East expansion

by Staff Reporter

April 15, 2020

The move is part of Weyyak's ongoing expansion with TPay Mobile, its telecom aggregation partner and digital payment enabler.

Weyyak reveals first Original Arabic content for Ramadan 2020

by Staff Reporter

February 4, 2020

"Chicago Street" goes back and forth between two different time periods reflecting the pros and cons of Syrian society via a love story.

Weyyak set to bring more content partners on board

by Vijaya Cherian

January 2, 2020

Weyyak is Zee Entertainment’s first Arabic Video On-Demand streaming platform which provides premium content for free that is available on both website and mobile devices.

Weyyak becomes SVOD-only service outside MENA

by Staff Reporter

August 6, 2019

The new paid service, which comes in the form of premium monthly or weekly subscription plans, is available for users in the region.

Weyyak announces Ramadan lineup

by Staff Reporter

May 2, 2019

Weyyak's Ramadan line-up of content will include Arabic, Syrian, Turkish series, Indian dubbed Arabic shows, and Bollywood films, each aiming to cater to the demand of global audiences.

Weyyaks Wonder Woman

by Garima Rawat

March 21, 2019

Nadine Samras passion is driving Weyyaks growing popularity in a region where the SVOD competition is fierce. We find out how her achievements and strong resolve have helped her to ...

Content rating recommendations from international SVOD services: should they be revisited for MENA?

Celebrating women in MENA broadcast

by Vijaya Cherian

March 6, 2019

In this issue, the first of a series we intend to run periodically through the course of the year, we feature seven women who have not just tasted success but ...

Choueiri Group’s digital arm appointed media rep for Weyyak

by Vijaya Cherian

November 6, 2018

Nadine Samra, VP of digital business MENA & Africa, Z5X Global.Choueiri Group's digital arm DMS has been appointed exclusive media representatives for Weyyak Zee Networks ...

Zee drives digispace

by Vijaya Cherian

June 6, 2017

Nadine Samra.Zee's new VOD portal Z5 Weyyak offers Hindi and Arabic drama series and Bollywood content to cater to Arab audiences worldwide. In an exclusive interview ...

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