The driving force behind Weyyak's viewership growth in Iraq has been its exclusive Indian content, accounting for a significant 90% of the total views, solidifying its dominant role in shaping the platform's popularity within the region.
Weyyak, an on-demand video platform catering to the global Arabic audience and boasting an extensive library of Arabic, Turkish, and dubbed Indian content, has announced a remarkable surge in its audience and viewership within Iraq.
Over the last six months, monthly users and viewership figures have experienced substantial growth, culminating in July 2023 setting new records for users, viewership numbers, and watch time in Iraq. Notably, there has been an exceptional 20% rise in users, a staggering 60% increase in video views, and a 15% boost in watch time. These metrics underline the escalating demand for Weyyak’s top-tier on-demand offerings, particularly its exclusive Indian content.
The prominent driver behind Weyyak’s viewership expansion in Iraq has been its Indian content, responsible for a whopping 90% of the total views. This statistic stands as a clear testament to the burgeoning popularity, increasing affinity, and strong preference of the Iraqi audience for Weyyak’s exclusive Indian content.
The growth in users and viewership has been vividly reflected in the app downloads and rankings of Weyyak on both Google Play and the App Store. During the same period, the app witnessed a substantial surge in downloads and secured a notable ranking within the entertainment category, reaffirming its position as a favoured choice among viewers.
Commenting on the development, Weyyak’s Chief Business Officer, Nadine Samra, said: “We are grateful for the overwhelming support from the Iraqi audience. We are dedicated to further enhancing our services, expanding our content offerings, and delivering further growth in Iraq as a key market for Weyyak while continuing to deliver unparalleled entertainment experiences. Weyyak remains committed to our mission of making premium entertainment content accessible to our Iraqi and Arabic audiences globally.’’
