El-Ghoussaini's role will involve cultivating relationships across the agency ecosystem, engaging with leadership, and building capabilities across the networks.
Snap Inc. MENA has announced the appointment of Rasha El-Ghoussaini as the new Head of Agency, marking a significant move to bolster strategic partnerships in the region.
Rasha’s career at Snap Inc., spanning over 18 years, has left a significant mark on the company’s growth and strategic direction. Having previously served as the Head of Industry, she brings valuable experience from working across diverse verticals. Her tenure since May 2017 underscores her commitment and substantial contributions to shaping Snap Inc.’s strategy in the MENA region.
In her new role as the Head of Agency for the Middle East and North Africa, Rasha is poised to leverage her extensive experience to formulate, build, and execute strategic partnerships within the agency ecosystem. Her responsibilities are expected to include cultivating relationships across the agency landscape, engaging with leadership figures, and enhancing capabilities across the networks.
Speaking about the appointment, Jake Thomas, Head of UAE at Snap Inc. MENA, said: “As a long-standing member of the UAE leadership team, I’ve had the privilege of working closely with Rasha El-Ghoussaini over the past six years and I am excited to see her take on this pivotal role as Head of Agency. Her wealth of experience and proven success in driving business growth and fostering strategic partnerships makes her the perfect person to take our Agency business to the next level.”
Rasha El-Ghoussaini added: “I am honoured and excited to take on the position of Head of Agency at a time when the agency landscape in the MENA region is experiencing remarkable growth and transformation. I look forward to leveraging my experience and passion for building strategic partnerships to drive continued innovation and growth across the agency ecosystem.”
