Ninetnine and Dish Network have decided to launch the channels free-to-air based on the uptake of AVOD services across the US over the past year.
Ninetnine, a content provider to cable and OTT platforms, has launched 10 premium linear North African channels in the US on Dish Network’s OTT service, Sling TV.
The channels, which will be available free to households across the US as part of an AVOD business model, include Nessma TV, Samira TV, Lina TV, 2M Monde, Al Aoula, and many others. This is Ninetnine’s first step into the US content distribution market.
Speaking about the launch, Samir Zehani and Adel Hamla, Co-Founders, Ninetnine said: “It’s our philosophy to provide households in diasporas in Europe and now in the US with the highest quality content. We know exactly what North Africans living abroad want to watch. We’ve already generated pay-TV revenues for some of these TV channels in France via our leading pay-TV service ‘Le Bouquet Maghreb’. The focus now is conquering new territories. Sling TV was absolutely the best fit for our requirements and we are excited for the launch.”
Tarak Ben Ammar, International Film Producer and investor in Nessma TV, added: “Our partnership with Ninetnine has been paramount in our international expansion. Their expertise in taking our content to new audiences is valuable and now we are glad to explore the opportunities of AVOD with one of the best platforms in the US. We are proud and excited to start Nessma’s live feed on Sling TV.’’
Ninetnine has worked with the programmers to acquire the rights for all the live TV content and to then aggregate and distribute it to Sling TV.
Ninetnine and Dish Network decided to launch the channels free-to-air based on the uptake of AVOD services across the US over the past year. A recent Global AVOD Forecasts 2021 report stated that the US has the most developed OTT sector in the world and the most developed advertising market. It also said, “US AVOD revenues will triple between 2020 and 2026 to $31bn. Rather than lose market share as other countries catch up, the US will grow its share of the global total from 37% in 2020 to 47% by 2026.”
To meet the demands of this growing audience, Dish Networks, which launched the Sling TV service in 2015, has recently launched a new beta app, which includes a powerful personalisation engine to make content discovery more intuitive and engaging.