Podeo has joined RMS’s media representation portfolio, including Radio, TV, Streaming, and Outdoor.
Podeo بوديو, the prominent podcast platform in the Middle East & North Africa (MENA), has entered into a strategic partnership with Rotana Media Services (RMS) to leverage podcast monetisation opportunities in the region.
Rotana Media Services, the advertising and marketing arm of Rotana Media Group, a major Arabic media conglomerate with extensive TV channels and radio stations, and owner of an extensive Arabic movie and music library, has added Podeo to its media representation portfolio, covering Radio, TV, Streaming, and Outdoor. The multi-year agreement designates Rotana as the advertising representative for Podeo, connecting more than 50,000 creators and publishers on Podeo with a diverse range of sponsors and advertisers. This collaboration aims to address the primary challenge faced by creators and publishers in the MENA region: effective monetisation.
As part of the partnership, Rotana Podcasts will now be hosted on Podeo, benefiting from its exclusive distribution network. Rotana is primarily owned by Saudi Billionaire Prince Al Waleed bin Talal.
Commenting on the deal, Stefano Fallaha, Founder and CEO of Podeo, said: “This alliance marks a transformative moment for podcasting in the MENA region – we’re uniting with the most influential and respected media powerhouse to tackle the foremost challenge faced by creators and publishers: effective monetisation. RMS’s proven track record will enable us to maximise the revenue and recognition that podcasters rightfully deserve. This partnership marks a pivotal achievement in our commitment to propel the exponential growth of the thriving podcast industry, and continuously deliver on our mission.”
Nezar Nagro, CEO of Rotana Media Services, added: “Rotana Media Services’ accomplished track record will enable us to solidify the rights of podcast content creators and increase their revenues. This partnership represents a significant achievement in our commitment to drive the exceptional growth of the thriving podcast industry in the region, which we consider part of our mission and social responsibility. We are delighted to initiate this partnership with Podeo, which marks a revolution in the podcast content distribution and monetisation landscape in the region. We are confident in the success of this collaboration which will create an unparalleled platform for content creators, advertisers, and listeners alike, strengthening Rotana’s vision and role in delivering exceptional value and innovative opportunities in the media landscape as a whole.”
The partnership comes on the heels of Podeo’s exclusive partnership with Anuvu, establishing it as the sole platform delivering Arabic podcast content to in-flight passengers globally.
