The first-of-its-kind platform in the region is seeking to enhance the local digital media space.
Sharjah Media City (Shams) has launched the ‘Create with Shams’ platform, a first-of-its-kind government platform in the region that uses advanced artificial intelligence (AI) technology to design and produce professional images.
The platform caters to the needs of government entities, companies, and the artistic and creative community. For maximum impact, the platform employs the latest computer vision techniques, machine learning algorithms, and automatic subject detection to create professional images for websites, social media accounts, and other digital channels.
The platform offers users an unlimited number of premium images at nominal rates and with minimal invested effort. ‘Create with Shams’ does not require special skills or professional photography equipment to produce quality images.
During the unveiling of the ‘Create with Shams’ platform, Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), said: “We are excited to launch the ‘Create with Shams’ platform as the first-of-its-kind government platform in the region for AI-powered image creation.
“Our goal is to empower government entities, companies, and individuals to produce high-quality images; the platform design emphasises user-friendliness and efficient performance. We are confident that the effort put into building the platform using the latest AI technologies will enable users to create unique images to capture the attention of the masses.”
As an AI-powered platform, ‘Create with Shams’ is programmed for self-learning and cumulative performance improvement. It successfully ‘learns’ from user experiences and daily work through the intricate operating system, enabling the platform to meet user goals over time while ensuring user privacy and customisation based on accumulated usage of the platform.
‘Create with Shams’ represents an integral step to enhance Sharjah’s global position and supports the UAE’s strategy for artificial intelligence. The nation seeks to highlight the technology’s positive impact in enhancing government performance. It also represents a significant development in the Arab world in integrating AI and digital media in various aspects of work and life, allowing greater access to a wider range of institutions, professionals, and enthusiasts.
According to experts in the content and digital media industry, ‘Create with Shams’ has the potential to disrupt the digital media industry in the region. It revolutionises the creation, distribution, and enrichment of digital content with expressive and appealing professional images, significantly reducing work time and effort.
In its first phase of release, the platform is currently available for use by government entities and organisations. Shams anticipates that the platform will quickly also roll out to companies and individuals in the region, during the second phase of launch.