The title includes 'Dharavi Bank', 'Roohaniyat', 'Aashram' and 'Matsya Kaand', among others.
SynProNize, Dubai-based content distribution and production company, has signed a deal with Evision, the media and entertainment division of e& life (part of e&), for seven top-rated MX Player original series.
The deal gives Evision exclusive SVOD rights for the MENA region. SynProNize is the exclusive licensing representative for the entire catalogue of MX Player’s original content in MENA, Africa, Pakistan, Turkey, Eastern Europe and former USSR countries and Russia.
The titles included Dharavi Bank, Roohaniyat, Aashram, Matsya Kaand, Thinkistan, Pawan & Pooja, and Queen.
Dharavi Bank narrates the story of a cop trying to topple a powerful gangster, who is the de facto government in Mumbai. Highlighting how far one can go for one’s family and one’s duty towards the nation, Dharavi Bank is a complex story that goes beyond just bringing down a crime empire. The series features Suniel Shetty making his digital debut as the ruthless and unattainable Thalaivan who is hunted by the tough cop JCP Jayant Gavaskar portrayed by Vivek Anand Oberoi. Dharavi Bank premiered in the MENA region on Etisalat UAE, branded as Etisalat by e&’s platform, eLife TV.
Roohaniyat is a romantic mystery drama starring Arjun Bijlani, Kanika Mann, Smita Bansal and Aman Verma. It captures the engaging theme of “Is Forever Love A Lie”.
Aashram, directed by Prakash Jha, is a story about a Baba who has overpowered the minds of all the people in Kashipur and has risen to godly status. Bobby Deol plays the challenging role of the Baba, who has spread magic with his words and has everybody in a trance of his falsehood. A godly man, a veteran Baba who knows how to solve a crime, how to gather votes in an election and how to preach world peace to his followers. What else is he? Is he a conman behind the mask of a Baba?
Matsya Kaand is a story of an honourable con artist – Matsya Thada (Ravii Dubey) who conducts his kaand with aptitude, intelligence, and charm rather than using his brawn.
Thinkistan is set in Mumbai in the 1990s. The show focuses on the contrasting journey of two copywriters, Hema, and Amit in the company. It is directed by N Padmakumar, starring Shravan Reddy, Naveen Kasturia, and Vasuki in the lead roles.
Pawan & Pooja is a story which traces the lives of three couples – all coincidently named Pawan and Pooja, who at different stages of their lives and discover that their love is indeed conditional, breakable, and questionable. The star cast includes Mahesh Manjrekar, Deepti Naval, Sharman Joshi, Gul Panag, Taaruk Raina and Natasha Bharadwaj.
Queen is directed by Gautham Vasudev Menon and Prasath Murugesan, which brings to life the story of Shakthi Sheshadri. Reluctant actress, reluctant politician, and a non-conformist until the very end — she was destiny’s child who rose from the ashes like a phoenix to rule the state as its youngest female chief minister. Inspired by true events, the series is headlined by Ramya Krishnan who portrays the role of Shakthi.
Commenting on the deal, Nitin Michael, Cofounder of SynProNize, said: “SynProNize believes strongly in the potential of high-quality digital Original content and sees a great fit for it with Evision’s premium content viewers from the MENA region. Licensing such Originals, especially creative award-winning series from MX Player such as Dharavi Bank, Roohaniyat, Aashram & Matsya Kaand helps us build both awareness and garner revenues for this type of content. As the exclusive licensing agent for MX Player’s Originals, such deals will only help SynProNize strengthen this partnership further.”
MX Player’s Chief Executive Officer, Karan Bedi, added: “Our association with SynProNize to license our blockbusters to Evision in the MENA region assures that we team up with the best in the region to showcase our top-rated library of web series. The MX original series, Dharavi Bank, Aashram, Roohaniyat, and Matsya Kaand have received a phenomenal response in India, and we’re thrilled at the opportunity to also entertain the masses across borders. Hindi dramas are a rage in the MENA region, and we’re certain that the MX Original Series will create its own following among viewers. With MX Player being the third most downloaded app worldwide (Source: 2023 Data.ai Report), we’re committed to creating superlative content in diverse genres to entertain the Indian diaspora all around the world.”
Olivier Bramly, CEO of Evision, commented: “Evision is all about bringing the best in entertainment to the region, and with the huge appetite for Indian content with the large population from the subcontinent in the Middle East and UAE, this collaboration with SynProNize will aim to bring the best and the latest from the Indian entertainment industry. This is in line with our commitment to elevating the customer experience so that our viewers have the best content to watch anytime and anywhere.”
