FashionTV in 3D via AsiaSat 5

FashionTV will extend the broadcast time of its 3D programming for FashionTV H3D on AsiaSat 5 from December 1, following 10 months of successful test of 3D broadcast.

The H3D programming block on FTV HD channel will be increased from the current four times a day for 10 minutes each to a regular 30-minute 3D window four times a day, available to viewers in 53 countries across AsiaSat 5’s Asia-Pacific-wide footprint.

Viewers with 3D TV sets can simply switch to the 3D mode to view the spectacular programming offered on this FTV HD channel. Given the widespread availability of 3D TVs and 3D set-top-boxes, accessing quality 3D TV has never been easier.

During the 3D broadcasts, viewers who have yet to upgrade to 3D-ready TVs can still watch FashionTV which will appear as two images side by side, and the models will appear slimmer than usual. Viewers may also have the option to watch non-3D broadcasts of FashionTV in SD, which is usually available from the same operator.

This new initiative is driven by the rapid sale of 3D TV sets and increasing demand for 3D content potentially as a choice of product differentiation for pay operators in the marketplace.

Michel Adam, president and CEO of FashionTV said, “As a leader in fashion broadcasting we are also happy to pioneer this new technology in co-operation with AsiaSat. Our increased 3D programming is one more step in offering our customers and viewers access to the latest trends not only in Fashion but also in Technology – and all that at an attractive price.”

Sabrina Cubbon, vice president, sales and marketing of AsiaSat said, “We are proud to support FashionTV’s continuing roll out of innovative programming that addresses the growing demand for high quality and unique content in the Asian marketplace. We look forward to working hand-in-hand with FashionTV to deliver the best fashion and lifestyle content to viewers across the region.”