The first MoU aims to develop outdoor advertising, while the second tackles video piracy, partnering in the production of major projects, and giving MBC Group the copyrights to UMS’ works.
Egypt’s United Media Services (UMS) has signed two separate Memorandums of Understanding (MoUs) with MBC Group and Al Arabia Outdoor Advertising to enhance cooperation.
UMS’ agreement with Al Arabia for Outdoor Advertising was signed to enhance cooperation in the development of OOH advertising in Egypt, using the latest technology.
The second MoU, between UMS and MBC Group, includes cooperation across three fields, the first of which will see a joint effort between the two companies to counter video piracy.
The second is to enhance cooperation in the production of major dramas, whilst the third is related to distributing UMS’ productions outside Egypt.
The signing of the MoUs was attended by Hassan Abdalla, new Chairperson of UMS; Muhammad Al-Khuraiji, Chairperson of the Al Arabia Outdoor Advertising; and Sam Barnett, CEO of MBC.