The channel aims to present Egypt’s regional and local vision and is considering a Q1 2022 debut.
Egypt’s United Media Services (UMS) has announced that it will launch a new regional news channel built on the latest technology.
The channel aims to present Egypt’s regional and local vision in the forefront of public debate, and is planned to debut in the Q1 of 2022.
The target audience of the channel will be Egyptians/Arabs and Arabic speakers within the scope of Nilesat coverage, as well as Arabic speakers in Europe, America, Canada and Australia via IPTV services.
It also announced an interest in expanding engagement with producers to include the largest number of dramas throughout the year. Drama productions will also be distributed in “fair form” over an extended season outside the month of Ramadan, alongside producing various intensive drama formats such as seven episodes or the production of 15 episodes.
Dramas will also be developed through a new production and price control system, and cooperation will include production companies within the Egyptian market such as Al Adl Group, Elgabry Studio, Art Maker, Rosnama, Magnum and Media Hub.
UMS also announced establishing a fund to support workers and practitioners in the media profession, as part of the group’s keenness to maximise investment in human resources.
The company announced a full administrative restructuring, starting with the appointment of Egyptian Financier Hassan Abdallah as the new chairman of the group, succeeding Egyptian Businessman and media producer Tamer Morsi.