Yahlive adds PMC music channel to Farsi bouquet

Yahlive has announced that North Telecom will be broadcasting PMC Music exclusively via Yahlive over Yahsat Al Yah1 satellite. The free-to-air music channel, which targets Farsi, Afghan and Kurdish communities in South West Asia and the Middle East regions, is being broadcast by Yahlive’s East beam – a hotspot available to more than 140 million viewers in the region.

Mehrdad Esmaeel Kia, PMC’s Chief Executive Officer said: “We work closely with Yahlive to serve the Farsi-speaking community and provide truly differentiated and compelling viewing content. As well as offering technical excellence and uninterrupted service, this is an area in which Yahlive has proven to be especially effective and highly successful. With Yahlive’s extensive reach in Farsi-speaking markets, they are the natural fit to exclusively broadcast the well-loved PMC Music Channel.”

Ammar Baranbo, Yahlive’s Chief Operating Officer said: “We are delighted that North Telecom has chosen to broadcast PMC Music exclusively on Yahlive. We enjoy an impressive retention rate of 88% across Farsi-speaking communities, which are found in multiple markets including Tajikistan, Afghanistan, Kurdistan, and the UAE. This figure is the highest in the industry, and is directly linked to our efforts to deliver premium content that people enjoy viewing regularly. The reliability of our broadcast also works in our favour as does our customer focus.”