The digital entertainment platform, which caters to the South Asian diaspora in the Middle East, offers over 100,000 hours of content across 17 languages
ZEE5 Global has appointed Digital Media Services (DMS), the digital arm of Choueiri Group, as its exclusive media representative for the Middle East market. The platform caters to the South Asian diaspora in the region.
ZEE5 offers over 100,000 hours of content including 2,000+ movies along with exclusive Originals, TV shows and more across 17 languages.
ZEE5 also packs in 60+ Live TV channels and follows a freemium pricing model.
Commenting on the announcement, Archana Anand, Chief Business Officer at ZEE5 Global, said: “We’re excited to introduce brands and advertisers in the Middle East to ZEE5 and help them effectively reach out to their desired audiences. Our tie-up with DMS is part and parcel of this drive to make ZEE5 a premier advertising platform for regional advertisers in the market.”
DMS’ Chief Operating Officer Michel Malkoun added: “We are excited to partner up with ZEE5 and welcome them to the DMS family. As video content leaders in their own respective right, we are confident that ZEE5 will be able to extend unmatched audience engagement opportunities to regional brands”.