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January 8, 2015
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    Abu Dhabi’s CMA and NG9 Group sign $15m production deal

    Abu Dhabi’s CMA and NG9 Group sign $15m production deal

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      Abu Dhabi’s CMA and NG9 Group sign $15m production deal

      Abu Dhabi’s CMA and NG9 Group sign $15m production deal

      MAD Solutions acquires distribution rights to Yemeni film ‘The Burdened’

      Zawya Cinema screens Yemeni film ‘The Burdened’

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      Saudi Film Commission launches second film community initiative across four cities

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      Africa24 Group partners with Ivorian MMA Federation

      Saudi Arabia’s General Authority for Media Regulation launches Media System project 

      CJ ENM launches subsidiary in Saudi Arabia to drive Middle East expansion

      Aselsan to share space tech with Azerbaijan in strategic partnership

      Aselsan to share space tech with Azerbaijan in strategic partnership

      Tunisian film ‘Agora’ to hold world premiere at Locarno Film Festival

      Tunisian mystery thriller film ‘Agora’ to screen at Zawya Cinema

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
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      • New Media
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      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
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        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

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        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

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        Mustafa Afifi

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        KSASummit

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        Reviving cultural identity through native storytelling in Abu Dhabi

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        Why it’s game on for broadcasters of live sport

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        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

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        • All
        • Lounge
        Sand, sweat and high stakes

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        Bringing the wild to the Middle East

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        Shades of success

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      Home Opinion

      Digital storytelling

      Vijaya Cherian by Vijaya Cherian
      January 8, 2015
      in Opinion
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      One hundred and eighteen films from 48 countries were screened as part of the Dubai International Film Festival (DIFF) last month. What a grand way to close the curtain on another beautiful year! DIFF has grown from strength to strength over the years, and we are happy to have been part of this growth since […]

      vijayaOne hundred and eighteen films from 48 countries were screened as part of the Dubai International Film Festival (DIFF) last month. What a grand way to close the curtain on another beautiful year! DIFF has grown from strength to strength over the years, and we are happy to have been part of this growth since the event took its first baby steps 11 years ago

      Among topics piquing the interest of Dubai Film Forum attendees this year was digital storytelling, and the impact of new technologies and platforms on content creation. I had the pleasure of moderating a panel on this topic. As a panellist from European broadcaster ZDF pointed out, broadcasters are no longer the gatekeepers of content. Platforms such as YouTube, Vimeo and Facebook among others now give content creators the opportunity to display their work.

      Panellist Philip Alberstat, branded content expert and COO of LA-based firm Contend, explained how his company had successfully used website visitor profile data to create specific branded content. He cited the example of a web series his company had created for Lexus on people who had invented something, and how one video had received 32 million hits.

      The availability of platforms such as YouTube and Facebook to showcase work without relying on any external entity has clearly given rise to a new breed of entrepreneurs. Another panellist, Diana Baddar, Head of Partnerships at YouTube, MENA, commented that two hours of video is uploaded to YouTube from this region every minute.

      The potential of online platforms and websites to generate an even larger audience cost-effectively has given rise to entrepreneurs like panellist Dinesh Lalvani, a Dubai-bred techie. Lalvani established Growl Media, a company that creates apps and webisodes. He is now looking to integrate print with augmented reality, apps and other online platforms for children – his prime target audience – so they can genuinely enjoy a rich and immersive user experience.

      All of these panellists are part of an emerging business ecosystem that will give rise to a new generation of entrepreneurs. There’s no greater way to start the new year than with such uplifting stories of innovation and I believe we will hear more on this topic at IBC Content Everywhere, which will run from January 20-22. I wish all of you a happy 2015.

      Tags: diffdigital storytellingDubai International Film FestivalVijaya Cherian

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