The integration of AI and machine learning (AIML) in various applications this year will pave the way for further exploration of broadcast content production and delivery next year.
The push among media businesses to remain competitive in regions of growth is leading to increased adoption of SMPTE ST2110 standards, strategic cloud and hybrid workflows, and UHD content with the shift from SDR to HDR. These three trends have greatly impacted production technology infrastructure configuration, operational flexibility, cost efficiency and innovation.
The shift to IP-based workflows is opening up innovation opportunities for broadcasters, and as part of this we are seeing the provision of specialised solutions that can process and produce UHD and HDR content in a more cost-effective way. There is a new confidence among broadcasters to experiment with more interactive forms of content delivery, and we will see this continue into 2024.
The integration of AI and machine learning (AIML) in various applications this year will pave the way for further exploration of broadcast content production and delivery next year. This exploration will be a notable focus for broadcasters who want to gain real insights into audience behaviour in order to craft more customised, meaningful and engaging viewing experiences. The combination of cloud infrastructure with AIML capabilities holds the promise of scaling production capabilities while concurrently streamlining operations and reducing costs. As user needs evolve, the rise of AI-driven customer service will pre-empt issues, thereby mitigating potential production bottlenecks and ensuring swift resolution of customer concerns.
