Brightcove will be at the IBC 2023 conference to showcase its products, solutions, and services to help media companies achieve their business goals.
Brightcove, the streaming technology company, has announced that it is exhibiting at the IBC 2023 Conference in Amsterdam to showcase its innovative solutions and products designed for global media companies. With a focus on delivering the highest quality and scalable and secure streaming technology platform, the Brightcove team will be located in the Content Everywhere Hall and lead demos, sessions, presentations, and events throughout the conference.
Marty Roberts, SVP of Product Marketing and Strategy at Brightcove, said: “Our solutions help media companies of any size expand their reach globally, deepen engagement, and monetise their content to exceed their business goals. We look forward to meeting with industry professionals around the world to see the latest innovations and share more about Brightcove’s newest products and features at IBC. We value the face-to-face benefits of interacting with experts from various companies as well as current and prospective customers. This fuels our commitment to continually innovate and better serve our customers’ needs to enable the highest quality streaming experience for their viewers.”
Attendees interested can explore its newest products and solutions, including Brightcove Ad monetisation, ad insights, quality of experience analytics and insights, FAST channel capabilities and accessibility features.
Brightcove has introduced a series of new product upgrades and features to its streaming platform, including an Enhanced Metadata feature that enriches the current support for video assets to include
movie, episode, series, and season information in line with industry standards, as well as a new
Scheduler feature to give customers the ability to create linear channels within Video Cloud. These new features combined allow for electronic programme guide (EPG) syndication and enable Brightcove customers to distribute linear channels to various destinations (including owned and operated properties and syndication partners), making Brightcove a true end-to-end streaming partner.
Brightcove will also organise a panel discussion on ‘On the money: How to choose a monetisation model’ at 1:30 PM on September 15. This panel will discuss how a new service determines the available monetisation options and the key metrics that need to be monitored. Speakers will also look at monetisation models beyond traditional advertising.
On September 16, the panel discussion on ‘Streaming – Improving Delivery Efficiency’ will take place.
Brightcove’s first paper from BT Research presents a proof-of-concept architecture and field trial results to assist unicast delivery using multicast. The paper addresses the challenges and needs arising from the requirement to support multiple content service providers and their end client devices. The second paper from Brightcove builds on the recent addition of content steering into HLS and MPEG DASH (which enables dynamic routing of streaming content between different CDNs). This requires content steering servers; the challenge is implementing them robustly and at scale. This paper discusses those challenges and presents a solution and an open-source validation and trial implementation project.
This session also has two supporting papers; the University of Surrey has used machine learning to expedite “elephant flow” detection within the network, enabling re-routing of this traffic to minimise latency-induced congestion. The other is an investigation by Comcast into an emerging transport protocol, Media over QUIC, offering traffic prioritization and low latencies without the typical shortcomings of TCP-IP. Interesting experimental results are provided.
Stand 5.B90
