Quickplay Shorts products are available in both AWS and Google Cloud (GCP) marketplaces.
Quickplay, a provider of OTT solutions, has introduced Quickplay Shorts, a cutting-edge platform that transforms live and VOD long-form content into vertical, short-form videos while offering a social infinite vertical scroll experience. Designed to seamlessly integrate into existing OTT ecosystems, the product empowers streamers to engage younger audiences and unlock new monetisation opportunities.
Short-form video dominates the digital landscape, with platforms like TikTok and YouTube capturing significant viewership. Research from GenZ Insights LLC, conducted with Quickplay and Toluna, highlights this trend: 81% of Gen Z video viewers watch vertical videos weekly, and 79% said that adding a shorts feature to a streaming service would increase their usage.
The study also revealed Gen Z preferences for original reality content, exclusive previews, scripted programming, and highlights from comedy shows and live sports. For instance, ESPN+ viewers prioritise sports highlights. Additionally, Gen Z values interactive features, personalised recommendations, and robust subtitling or translation options in a social-like interface.
By leveraging Quickplay Shorts, streamers can meet the growing demand for short-form content, boost engagement, and enhance their monetization strategies, positioning themselves as leaders in the rapidly evolving OTT market.
Features of Quickplay Shorts Creator & Syndicator Tool include Plug-in extensions to existing AV pipelines and workflows; Custom multi-modal models for specific content types (i.e. Sports and Entertainment); Audio and video transcoding; Smart aspect ratio conversion to vertical format; Syndication to owned and third-party and social platforms; and Automated workflows triggers.
Paul Pastor, Co-Founder and Chief Business Officer at Quickplay, said: “We could see that the trend in OTT consumption has been leaning heavily towards short-form content for some time across all demographics, but with Gen Z in particular redefining new viewing habits. This change in viewing behaviour requires a strategic reimagining of audience engagement. Quickplay Shorts brings to market a solution that Tier 1 operators and streamers can quickly implement to captivate this evolving audience, while driving strategic promotion of long-form content and subscriptions, and unlocking new revenue streams within their ecosystems.”
Juan Martin, CTO of Quickplay, added: “Quickplay Shorts redefines the game for streaming providers by seamlessly connecting with existing AV pipelines, enabling real-time delivery of both on-demand and live short-form content, and driving a rich, engaging user interface that enhances viewer engagement and retention.”
Quickplay is partnering with GluedIn to transform the front-end experience and elevate how users engage with short-form content. By combining Quickplay’s cutting-edge shorts technology and personalisation engine with GluedIn’s expertise in delivering dynamic, interactive solutions, the companies are setting a new standard for streamer video experiences in today’s fast-evolving media landscape.
Mary Ann Halford, Co-Founder of GenZ Insights LLC, stated: “This research offers media companies a roadmap for winning back time and attention from competitive social short-form platforms. There is a big opportunity for entertainment and sports streamers to reach and drive engagement among Gen Z viewers.”
Quickplay Shorts products are available in both AWS and Google Cloud (GCP) marketplaces.
