OTT solutions provider Visual Unity will showcase the latest version of its vuMedia multiscreen platform at IBC 2013 (Hall 14, Stand 114). Introduced in 2011, Visual Unitys vuMedia is an end-to-end OTT platform that allows broadcasters and content owners to control how their brand and assets are managed, delivered and monetized in the multiscreen […]
OTT solutions provider Visual Unity will showcase the latest version of its vuMedia multiscreen platform at IBC 2013 (Hall 14, Stand 114).
Introduced in 2011, Visual Unitys vuMedia is an end-to-end OTT platform that allows broadcasters and content owners to control how their brand and assets are managed, delivered and monetized in the multiscreen environment. Highly scalable and flexible, vuMedia delivers a cutting-edge live viewing experience on the web or any mobile or connected device. vuMedia also enables comprehensive Video on Demand services, social network integration and secures the distribution of content all of which can be deployed into existing workflows and business processes.
The latest version of vuMedia features a number of new enhancements including an improved modular architecture and enhanced API integration for faster OTT integration into existing infrastructures. There is also support for Live Time-Shifting so that subscribers can rewind while watching live broadcasts. This user experience is enhanced with the inclusion of a Timeline Thumbnail Preview (vuMedia TTP), which makes it faster and easier for consumers to navigate within streamed content.
A major new feature of vuMedia 2.0 is the integration of Visual Unitys vuEasy next generation Online Video Platform. Positioned for Enterprise and Media companies, this Cloud-based service alleviates the need for businesses to build an expensive, in-house and resource-intensive media library by allowing them to publish their content online. vuEasy supports live streaming of High Definition video and allows graphics and other audio and visual material to be associated with video or audio files, for brand promotion or to generate advertising revenue.
The vuMedia platform ensures that clients have complete control over their content, which is often a critical factor in selecting an online video service, says Tomas Petru, CEO of Visual Unity. Not all businesses are comfortable using a free service, or to give up rights to their content. There are hidden costs that often reveal themselves once the service is running. Many companies are looking for an enterprise grade service that provides 24/7 support, flexible service level agreements and granular features and functionality. vuEasy and vuMedia allow for this level of service flexibility, and more.
Whether using the cloud or its own well-established Content Delivery Network, Visual Unitys expertise in both linear and multiscreen is helping companies worldwide to enhance their portfolio and optimize performance, as they build multiscreen technologies into their existing operations.
Gabriel Dusil, Senior VP of Marketing and Corporate Strategy, adds: The Entertainment industry is experiencing a sea change in consumer behaviour and viewing habits. As the internet age has matured to support video over the past decade, consumers are evolving their viewing habits to multiple screens. Subscribers have more choices in how, where and when they choose to consume video. vuEasy OVP and vuMedia OTT both provide an enterprise grade and broadcast grade platform to deliver video, and provide a flexible and user friendly platform to deliver multimedia to todays digital generation.
At IBC 2013, Visual Unity will also highlight its leading broadcast systems integration capabilities and will cover a wide variety of solutions from traditional Outside Broadcast vehicles and broadcast IT systems, through to new media applications developed by Visual Unitys in-house software development team. Please visit Visual Unitys stand in the Connected World Hall as well as its demonstration of its platform at 2 pm on Saturday, September 14th.
