Changing habits over Ramadan could require brands to rethink their advertising strategies
The Trade Desk recently convened senior marketeers and agency leaders in Dubai for a 'Future of Ramadan Television and Advertising' fireside chat.
The Trade Desk recently convened senior marketeers and agency leaders in Dubai for a 'Future of Ramadan Television and Advertising' fireside chat.
Online users who viewed games videos were more likely to subscribe to a greater number of SVOD (Streaming Video-on-Demand) services than the average user; around six SVOD services, compared to ...
Twitter and Sayidaty have announced the launch of the first live fashion news series, #FrontRow on the social platform. Exclusively broadcast on Twitter in Arabic, the series will keep viewers ...
Google-owned online video service, YouTube, has unveiled plans to invest $25 million across approximately 20 global markets to support news organisations in building sustainable video operations.A release from YouTube stated ...
(left in pic) NMC Director General Mansour Ibrahim Al Mansouri announcing the new regulations.The National Media Council (NMC) has unveiled a set of regulations for electronic ...
In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to eMarketers global digital video forecast report.Since mobile phones are the entry point for ...