Solange El Rassi, Head of PR & Corporate Communications, Al Aan TV discusses details about 3eesh Al Aan Café.
What motivated Akhbar Al Aan to launch 3eesh Al Aan Café?
Inspired by Akhbar Al Aan’s ‘Story belongs to everyone’ tagline, 3eesh Al Aan Café is part of a series of projects that are aimed towards supporting the region’s youth. It was created in response to the increasing number of requests from the young followers of Akhbar Al Aan, who were seeking a platform to publish their opinions, and discuss their issues. Through 3eesh Al Aan, Akhbar Al Aan aims to meet the requirements of its audience by producing diverse, inclusive, and innovative content. The Café will cater to the rapidly evolving needs of Arab social media users in the digital world. It also seeks to be a solution to counter the lack of opportunities the youth are provided to express their opinions, by creating a safe and secure space to discuss their issues.
Who is the main target audience for this platform?
The main audience is Arab youth everywhere, especially university students aged 18 to 24.
What sets 3eesh Al Aan Café apart from other platforms?
3eesh Al Aan Café is an online interactive platform where young Arab users can ask and answer questions, and engage in enlightening discussions regarding several topics, including the various social issues that impact them. The platform can be accessed anytime and anywhere and will be utilised to discuss and share local news, unique ideas, and advice.
The platform’s most notable feature is its safety and security. It was designed in accordance with standards that guarantee the privacy of any personal information in users’ accounts and ensure complete protection from any hacks or impersonations. Additionally, it also features a reward system that will be implemented to encourage user interactions and discussions.
What advantages and solutions would this platform offer its users?
Through this new platform, Akhbar Al Aan seeks to fulfill the needs of its audience, and cater to the growing needs of social media users in the Arab world. The Café will cater to the rapidly evolving needs of Arab social media users in the digital world. It can be accessed anytime and anywhere to discuss and share local news, unique ideas, and advice.
The platform offers users several advantages. For example, Noor, a Tunisian girl has been searching for a job for a while now. She has attempted to find one by using several resources and websites such as her relatives or job portals. She has even submitted her resume to some companies. However, she has not been able to find any opportunities, and is very frustrated. This was until her friend in Egypt told her about 3eesh Al Aan Café- a platform that allows one to highlight issues that concern the Arab youth. Noor immediately creates an account on the platform and posts a question seeking guidance from the community. She receives various useful suggestions through their answers, including the names of key job portals in the Arab world, recommendations of companies to apply in, and other information. Thanks to 3eesh Al Aan, Noor is successful in finding a job that matches her skillset!
How can I create an account on the platform?
It can be created by simply signing up for a new account on the platform through your email.
What does this platform mean to ‘Akhbar Al Aan’?
Akhbar Al Aan strives to be the first Arab platform to encourage discussions that benefit the youth. 3eesh Al Aan has been developed in line with the vision of Akhbar Al Aan to support Arab youth to be creative and develop a conscious view of the world through consistent engagement with the news.
The platform is also intended as a tool to highlight the issues, expectations, and priorities of the Arab youth. This will allow Akhbar Al Aan to develop strategic content that is compatible with the interests of the youth today while also helping them identify and remain up to date with major trends that prevail in the world today.