At CABSAT (stand F6-22), AmberFin, a major developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, will come together with broadcast systems integrator, ATG Broadcast, to jointly promote the adoption of digital file-based workflows by broadcasters and facilities in the Middle East region. Increasingly, we […]
At CABSAT (stand F6-22), AmberFin, a major developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, will come together with broadcast systems integrator, ATG Broadcast, to jointly promote the adoption of digital file-based workflows by broadcasters and facilities in the Middle East region.
Increasingly, we are seeing broadcasters and facilities worldwide move over to digital file-based workflows and many regional middle eastern broadcasters are actively looking for partners that are able to support them through this change process, commented Tim Felstead, Head of Sales and Marketing at ATG Broadcast.
Through our partnership with AmberFin, we can offer a strong combination of some of the best technical and most creative brains in this field together with a strong local presence and a real understanding of what drives broadcast operations in this region.
Building on a long-term presence in the Middle East, ATG Broadcast recently opened a new sales and support office, ATG Broadcast Middle East FZ-LLC in Dubai Media City, Dubai, UAE enabling them to promote AmberFin in the UAE, Lebanon and Qatar.
ATG Broadcasts channel partnership agreement will help AmberFin build a higher profile with potential customers in an important regional market.
The Middle East is a focus in our market development initiative and we recognise the need for a local presence, commented Jeremy Deaner, Chief Executive Officer at AmberFin.
AmberFins decision to strengthen its presence in the Middle East comes at a time when many regional broadcasters are investigating the increased efficiency and cost-effectiveness that file-based workflows offer.
By combining its technical expertise with ATG Broadcasts expertise in the Middle East, the two companies are looking to enable broadcasters that want to develop and strengthen their digital file-based media production capabilities.
AmberFin iCR is a nimble solution it offers the right technology at the right time with inherent scalability and the ability to respond to business needs, commented Jeremy Deaner.
Combine this with ATG Broadcasts systems integration capability and regional intelligence, and for enterprises of all sizes, this means that ROI on every dollar spent is maximised.
