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      Home News International News

      ARRI launches new business unit dedicated to virtual production

      Staff Reporter by Staff Reporter
      March 29, 2023
      in International News, News
      ARRI launches new business unit dedicated to virtual production

      Kevin Schwutke and David Bermbach

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      Kevin Schwutke and David Bermbach spearhead the business unit to deliver ARRI solutions to customers worldwide.

      Film technology company ARRI is elevating its ARRI Solutions division to become its own business unit focusing on virtual production and has appointed two new senior management positions to lead it.

      Growing global demand for high-quality virtual production, integrated systems, and efficient workflows will be addressed with the dedicated business unit ARRI Solutions.

      The business unit is led by Kevin Schwutke, who focuses on the strategic and commercial direction, and David Bermbach, who is responsible for the technological backbone. Under their leadership, ARRI Solutions will become the partner of choice for a wide range of studio owners, operators, producers, content creators, and corporate clients.

      ARRI Solutions designs, engineers, builds, and operates virtual production environments of all sizes, along with delivering integrated systems and cutting-edge workflows for corporations, broadcasters, and studios. With experience in leading major studio projects from consultancy through to configuration and turnkey installation, ARRI Solutions offers customers a full end-to-end service with the promise of ARRI brand quality.

      Speaking about the new division, Matthias Erb, Chairman of the Executive Board at ARRI, said: “We are seeing great demand from our customers for our expertise in developing and delivering advanced, highly integrated solutions that ensure production value at the highest level. The appointment of Kevin Schwutke and David Bermbach to lead ARRI Solutions will position this business unit alongside Camera Systems, Lighting, and Rental as a fundamental pillar of ARRI’s long-term strategy.”

      Kevin Schwutke, Senior Vice President & Head of Business Unit Solutions at ARRI, who recently joined the company, added: “ARRI already has a showcase of pioneering virtual production and broadcast studio projects all over the world. Establishing ARRI Solutions as a business unit means we can expand our capabilities together with our partner network, ensuring we can not only meet, but exceed our customers’ expectations for efficient, effective, and state-of-the-art studio and production environments.”

      David Bermbach, Vice President & Technical Head of Business Unit Solutions at ARRI, stated: “ARRI’s heritage for quality and delivering the most authentic images is unparalleled in the industry. This deep understanding and expertise provide the foundation for our development of cutting-edge software, tools, and workflows, specifically designed for virtual production and ultra-modern studios.”

      Schwutke studied Mechanical Engineering & Computer Science and brings extensive consultancy experience to ARRI, with a specialisation in the management of fast-growing companies. After positions at Bosch and as an Associate Partner at Porsche Consulting, he most recently served at Munich-based ClimatePartner as Chief Strategy Officer and Head of Customer Management.

      Bermbach joined ARRI in 2006 and has held several senior technical positions, including Head of the Center of Competence Project Management R&D Camera Systems and most recently Head of Global Technology for ARRI Rental. He has been fundamental in integrating ARRI’s cameras and lighting into virtual production environments which are already in use for film, episodic and commercial shoots.

      Kevin Schwutke and David Bermbach are available for interviews at NAB Show or the ARRI headquarters in Munich.

      Tags: ARRIARRI SolutionsARRI Solutions divisionDavid BermbachKevin Schwutkevirtual production

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