As the new Business Development Manager, Panikker's primary mission will be to expand the company business within the MEA and work towards creating a strong partner network in these regions.
Audio company Digigram has appointed Aditya Panikker to be in charge of its business in the MEA region.
The professional audio codec and digital sound card manufacturer has already established a strong foothold in North America, Europe, and the Asia-Pacific region.
Commenting on the new role, Panikker said: “This is a big responsibility and I am grateful to the management for placing their trust in me. Digigram has been developing industry-leading audio solutions for over three decades and this rich experience extends all the way to the way we understand our customers and the relationship we establish with them. In an increasingly competitive, price-sensitive and quality conscious market, the overall customer experience will always reign and I am confident that our team is ready for this challenge.”
Xavier Allanic, VP of sales, added: “Aditya started his professional career with Digigram as a Product Manager in 2018 and has a very clear understanding of the product portfolio. This experience coupled with his educational background in international business development will be a strong asset to Digigram’s grand plans. We are glad to have him on our team.”
Panikker is based at Digigram headquarters in Grenoble, France.