The content provider informed customers in an email which stated that from 20 August, ITV Choice (227) will be automatically removed from packages.
Du has announced that ITV Choice will no longer be available in the UAE from August 20, as reported by a local daily, The National.
The announcement was made in an email to its customers, saying: “Starting from 20 August, the content provider will no longer offer ITV Choice (227) in the region. The channel will automatically be removed from your package. Sorry for the inconvenience.”
ITV Choice is popular with British residents of the UAE, with its offering of UK programming produced by ITV Studios and other independent production companies. Among its offerings are as Emmerdale, Coronation Street, The Jonathan Ross Show, Doc Martin, The Chase and Tipping Point.
In November 2018, ITV had renewed its deal Du which offered the channel as part of its English package.
The channel is available in parts of the Middle East, Africa, Asia and Malta. However, according to its Facebook page, it seems that the Maltese were handed a similar notice at the end of July from their service provider, as outraged residents vented their displeasure at no longer having access to the channel from the same date, August 20.
The decision has also drawn criticism from residents in the UAE, with du subscribers expressing their unhappiness on social media.
Neither ITV or Du have commented on reasons for the discontinuation.