This is the first time FIFA has awarded exclusive branding rights for VAR screens to a partner.
Hisense has strengthened its presence on the international sports stage through its advanced display technology featured at the FIFA Club World Cup 2025. The company’s state-of-the-art screens are being used in the Video Assistant Referee (VAR) room at the tournament’s International Broadcast Centre (IBC), delivering ultra-clear visuals and real-time responsiveness essential for critical match decisions.
This tournament marks the first time FIFA has granted exclusive VAR screen branding rights to a partner, highlighting Hisense’s reputation as a trusted provider of high-performance display technology in elite sports environments.
In addition to its role in the VAR room, Hisense branding is prominently visible across the stadiums. Dynamic LED perimeter boards and large-scale jumbotrons broadcast messages such as “HISENSE 100″ TV, GLOBAL No.1” and “#RGB-MiniLED TV,” promoting the company’s flagship innovations including its 100-inch television models and cutting-edge RGB-MiniLED technology.
As millions of fans around the world tune in to watch the tournament, Hisense continues to elevate the viewing experience both in the stadium and at home.