iflix partners with Safaricom in Kenya

iflix has announced a partnership with Safaricom to give customers up to 60 days of unlimited access to iflix’s service.

On the partnership, Head of East Africa for iflix, Paul Coogan said: “We are incredibly excited to bring iflix’s world-class service to Kenya. With the largest selection of the best TV shows and movies from all over the world; iflix is primed to revolutionise the way we as Kenyans consume entertainment. We have a deep understanding of Kenyan consumers and look forward to partnering with Safaricom to deliver on this. Our service in Kenya is for a Kenyan audience! From content selection to marketing, the customer is at the core of everything we do.”

On the African front, iflix offers such Nollywood titles as Head Gone, Jenifa’s Diary, The Visit and Bukas, among others. iflix originals will be announced soon, the release stated.

Director for Consumer Business at Safaricom, Sylvia Mulinge, said: “iflix has done an exceptional job in spearheading the entertainment revolution in emerging markets globally. What distinguishes iflix is its constant innovation and commitment to offering its customers an exceptional and entertaining digital experience, which is at the heart of what Safaricom stands for. We believe this partnership will go a long way in meeting the entertainment needs of our customers.”

Commenting on the partnership, Mark Britt, iflix co-founder and Group CEO, said: “Today is an important milestone for iflix. We are thrilled to make our world-class service available in Kenya and partner with Safaricom, one of the country’s leading communications services provider for our launch. iflix is passionate about local consumers in Kenya. We are committed to offering them the largest selection of entertainment programming, entirely on their terms through a personalised and localised service, to stream or download on any device of their choice.”