MediaPro Middle East makes massive Robe investment

MediaPro, a Middle East rental and production company has announced a massive investment in Robe moving lights.

The major factor for MediaPro’s this investment in Robe was credited to “reliability” said Jinesh Nair, Sales and Marketing Manager, MediaPro.

When it came to deciding on expanding the moving light inventory at their Dubai HQ, the parameters included “engineering quality and versatile features as well as increasing demand from international lighting designers requesting Robe products on their specs” the company said.

This led to the purchase of 86 x Spiider LED wash beams, 76 x MegaPointes and three RoboSpot systems complete with the BMFL FollowSpot LT (long-throw) fixture with an integral camera, which has been designed for large arenas and stadiums. These are the first of these special BMFL FollowSpots in the UAE, the company said.

MediaPro’s initial relationship with Robe dates back to 2006. Established in the UAE in 2004, the company’s owner has worked hard on steadily building an operation with a prominent presence throughout the Middle East and Asia which is driven by his vision and commitment to delivering cool and creative results.

After the first Robe ColorSpot and ColorWash 575 and 1200E ATs, there was a bit of a gap other brands came on board in the intervening years. They then reportedly came back to Robe.

Commenting on the announcement, Jinesh Nair, Sales and Marketing Manager said: “The products are generally in demand. LDs and productions are constantly asking for them, and we want to give our customers the best and most flexible options to realise their shows.”

As per the company’s statement, having their stock of new Robe products now also enables MediaPro to save on cross rentals, in which they were increasingly engaged to give the LDs what they wanted.

Their work includes music events and a mix of corporate and industrial shows, experientials and presentations across most the Middle East regions and other parts of Asia.

This growing international client list is serviced from the Dubai HQ and bases in Qatar, Singapore, India and Saudi Arabia, employing around 500 people in total.

The MediaPro Venues division specialises in the design, supply of installations.

“When LDs know we can offer Robe for moving lights, they are satisfied, especially for concert and TV studio work – where they like the brightness, and for TV, the low noise levels,” added Nair.

MediaPro will often advise on an event’s lighting design and work in collaboration with independent artists and LDs as well as providing in-house design services if required.

Recent events featuring their Robes have included the 2019 Dubai Jazz Festival where MediaPro created the production design, and Virgin Radio’s RedFestDXB 2019 featuring a lighting design collaboration between their own Harold Fernandez and Miguel Galvao from Done Events.

They supplied lighting kit for the launch of Dubai’s The Point Arena, with a concert by Enrique, and all the Spiiders and MegaPointes were on a massive show by Indian superstar A R Rahman in Khalifa Stadium, where they needed the power and intensity to throw light across a 90-metre wide stage. The complete stage design for this event was produced by Harold Fernandez.

They have rated the BMFL aFollowSpot is a “game-changer” in terms of product development.

“The lights are small, and you additionally have access to the amazing range of BMFL effects,” he said.

All this Robe kit has been delivered by Robe Middle East, which is headed by Elie Battah.

Nair noted: The role and relationship with the local supplier are fundamental to any technology investment. We need to know that there is a rock-solid support system in place and that we will be taken care of after we’ve made the purchase.”

“This is a real company with real people who are passionate about the industry, have an eye for the market and a talent for producing some exceptionally good products.”