OSN has unveiled its new brand identity under the banner of Just Imagine following the merger of Orbit and Showtime in 2009. Speaking about the development, David Butorac, CEO of OSN, commented: Redefining the OSN brand builds upon our reputation in the region for offering the very best of entertainment and bringing customers a whole […]
OSN has unveiled its new brand identity under the banner of Just Imagine following the merger of Orbit and Showtime in 2009.
Speaking about the development, David Butorac, CEO of OSN, commented: Redefining the OSN brand builds upon our reputation in the region for offering the very best of entertainment and bringing customers a whole new viewing experience.
The OSN brand delivers a compelling mix of imaginative premium content and innovative technology that has engaged viewers and established the network as the regional leader.
The network has rapidly expanded its line-up which now comprises 90 channels inclusive of 17 high definition channels offering the widest variety of premium content. This has seen OSN significantly increase sales in 2011 with customers attracted by the very best in movies, series, sports, documentaries and childrens programming.
Hamad Malik, chief marketing officer, commented: Our success is founded on the principle of giving our viewers the ultimate experience and that means delivering premium content through the most technically advanced network.
OSN YAHALA! HD
OSN also confirmed the launch of OSN YAHALA! HD – a new channel that will provide Arabic entertainment, drama and films to OSN customers across the Middle East and Africa.
The line-up of OSN original productions includes the first ever Gulf musical comedy series Hindistani. The series was shot in India and features a prominent Gulf cast and all the glitz and glamour that Bollywood has to offer in sensational high definition.
In combination with OSNs 14 other Arabic channels on the network,
OSN YAHALA! HD will offer customers access to wide range of content that appeals to all ages and interests, helping to further differentiate pay TV in the areas of entertainment, drama and comedy.
Speaking about the new addition to the OSN bouquet, Butorac commented: I am thrilled to launch OSN YAHALA! HD, it promises to be a phenomenal, influential, world-class channel packed with premium imaginative and innovative Arabic entertainment. OSN is dedicated to quality and we are incredibly proud of all the programming that is featured on this brand new channel.
My OSN
OSN content will also be available to its viewers through the internet, on their smart phone or on their tablets though their digital platform is provisionally called My OSN. The platform is scheduled to be launch towards the end of this year or early next year.
For more information check David Butorac’s interview on the video section of our website.
