Physique TV and Dubai Desert Road Run have announced a strategic partnership to expand collaboration between the two organisations to raise awareness on health and fitness. Commenting on the partnership, Hamid Dizji, CEO of Physique TV, said: Physique TV programmes cater to the health-conscious community and to those who are planning to live an active […]
Physique TV and Dubai Desert Road Run have announced a strategic partnership to expand collaboration between the two organisations to raise awareness on health and fitness.
Commenting on the partnership, Hamid Dizji, CEO of Physique TV, said: Physique TV programmes cater to the health-conscious community and to those who are planning to live an active and healthy lifestyle. Through our partnership with key organisations like Dubai Desert Road Run, we widen our scope in strengthening our commitment to spread information towards healthy living.
The agreement was signed at the Burj Khalifa and the scope of the partnership includes all of the Dubai Desert Road Run events from February through to December 2015, which enables both organisations to engage with the community taking part in road races and fun runs.
Dean OGrady, Founding Partner & Co-Chief Executive of Onside Partners, organisers of Dubai Desert Road Run, added: The Dubai Desert Road Run is delighted to partner with Physique TV. The partnership is a natural one, as both share common goals of community participation, a dedication to raising awareness of the importance of physical activity, and sharing the fun and excitement of local sporting events in the UAE. For the participants of the Dubai Desert Road Run, the opportunity of appearing on television whilst competing in a sporting event is one which I’m sure that they will both cherish and relish.
Organised by Onside Partners, the Dubai Desert Road Run (DDRR) is a sporting event for the UAE community. First held in February 2012, the DDRR has developed into one of the UAEs key sporting events that has seen participation from novice runners to some of the most accomplished athletes in the Emirate. DDRR consists of 10km race for adults and children who are 14 years of age+, plus a 3km run which is both a Junior and Adult Race. DDRR held its first event this year on 21st February at The Sevens Stadium, Dubai.
The organisers, Onside Partners, is a boutique full-service consultancy firm involved in various aspects of sports and media. The principals of the organisation have developed the Dubai Amateur Football League, which later became the largest football league in the Middle East, having over 50 teams with 1000 players. The companys directors have also collaborated with Emirates Airlines in the past to produce the 2010 Dubai Football 7s, the largest football participation event ever to be held in the MENA region.
