Under this agreement, Snap Inc. will provide SBA with creative support in the form of video and augmented reality (AR) services.
Sharjah Broadcasting Authority (SBA) has signed an agreement with Snap Inc. to extend its reach and exposure.
Under this agreement, SBA will invest on the platform and, in return, Snap Inc. will provide the authority with creative support in the form of video and augmented reality (AR) services.
Commenting on the agreement, Fatima Bin Sandal, Governmental Communications & Marketing Manager said: “The Sharjah Broadcasting Authority is on a mission to reach a new younger audience. With Snapchat being one of the most popular platforms for young people, this agreement allows us to address this demographic in a platform they are familiar with.”
Faisal Shams, Sales Manager – Government & Telco for Snap Inc. in the Middle East added: “We are honoured to be partnering with the Sharjah Broadcasting Authority. The agreement shows our growing popularity with broadcasters and publishers in the MENA region. Our ability to optimise video for a younger audience has proven to be popular with content creators everywhere.”
Snapchat is accelerating rapidly across MENA, where the monthly addressable reach grew by 33% to 75m Snapchatters year-on-year in 2021. The platform offers regional content creators effective ways to engage with a large, growing, millennial and Gen Z audience.
The Snapchat audience is highly engaged, with consumption rates in MENA often higher than the global average. In the UAE, Saudi Arabia, and Kuwait, Snapchatters spent 77 mins daily on the app during Ramadan 2020, a 20% increase year-on-year on average.