Streaming service Starz Play has rolled out prepaid subscription cards in the UAE with plans to gradually introduce them in Saudi Arabia and other MENA markets in the coming months, BroadcastPro ME can reveal. The prepaid cards, available for three-, six- and and 12-month subscription periods, can be bought from the Starz Play website or […]
Streaming service Starz Play has rolled out prepaid subscription cards in the UAE with plans to gradually introduce them in Saudi Arabia and other MENA markets in the coming months, BroadcastPro ME can reveal.
The prepaid cards, available for three-, six- and and 12-month subscription periods, can be bought from the Starz Play website or leading retailers.
Maaz Sheikh, President of Starz Play, stated that the cards offer an alternative payment method to avail of the companys streaming service.
There is an acknowledged reluctance to online payments by some consumers. Some do not have access to credit cards while others have a trust deficit to the online process and still others may have cultural barriers that prevent their adoption and use of credit cards. As our monthly subscription is just $12.99, it makes sense to offer a simple and convenient alternative method for these customers, he said.
Similar cards from Netflix are already in use in the US and European markets.
Starz Play has also partnered with Ooredoo TV in the GCC. Ooredoo is the first company in the region to announce a partnership with the streaming service, which will provide exclusive rights to show more than 3,500 hours of programmes, on-demand content and movies for customers. The service will be available via Ooredoos next-generation Mozaic service and Mozaic GO app in Qatar by the end of the year.
Ooredoo Group is also in talks with Starz Play to introduce an operator billing framework for some markets. This will give customers the option to pay their weekly and monthly subscription for unlimited content via their Ooredoo account.
