The OTT platform is set to launch in 2021 and will be available in French, English and Portuguese.
International media group Trace has partnered with Molotov Solutions to develop and operate the new version of its OTT platform, TracePlay. Using the Molotov platform, TracePlay will offer more than 25 live TV channels, 100 radio channels and some 1,000 hours of on-demand content.
The OTT platform will be distributed in 180 countries, notably in Africa, Europe, Caribbean and North and South America. TracePlay is set to launch in 2021 and will be available in French, English and Portuguese.
TracePlay will benefit from Molotov Solution’s full application suite which has already attracted about 12m users in France. Molotov’s technology will allow TracePlay users to get access to the video platform in the cloud with live, replay and on-demand options
A flexible API promises to interconnect with third-party applications (CRM, analytics, payments) and telecom operators to promote Trace’s content offerings on STBs and to propose an SSO login and carrier billing to users.
The platform features a video player compatible with ABR (adaptive bitrate streaming), multilingual and integrating features such as pause/resume, start over (return to the beginning of the current live programme in one click), fast forward and rewind, as well as channel hopping.
Other features include multi-language, delinearisation of streaming programmes, radio and podcasts, personality tracking, Watch List, in-app purchases, parental control, and many more.
Commenting on the partnership, Olivier Laouchez, CEO of Trace said: “The digital and non-linear consumption of TV and radio channels and content continues to grow, especially among young and urban audiences who particularly enjoy Trace. We chose Molotov Solutions for the quality of its technology platform and the expertise of its team. Together, we will build the most beautiful audiovisual experience of afro-urban entertainment.”
François Le Pichon, COO of Molotov Solutions added: “We are very pleased to support Trace in the strategic acceleration of its OTT services. This is a very comprehensive and global project, which demonstrates the scope of Molotov Solutions’ services and the capabilities of its team in France and internationally.”
