Turner Broadcasting will rollout its UK preschool channel Cartoonito across Europe, the Middle East and Africa this September as part of its efforts to increase the brands distribution to 125 million homes in 112 territories. Cartoonito is aimed at preschoolers aged three to six and their parents. In Turkey and the Middle East, the Cartoonito […]
Turner Broadcasting will rollout its UK preschool channel Cartoonito across Europe, the Middle East and Africa this September as part of its efforts to increase the brands distribution to 125 million homes in 112 territories.
Cartoonito is aimed at preschoolers aged three to six and their parents. In Turkey and the Middle East, the Cartoonito block will broadcast on Cartoon Network.
Launching with a slate of strong and varied content, Turner Broadcasting has picked up the new series of Bananas in Pyjamas as one of its flagship debut shows. Produced by Southern Star Entertainment/Southern Star Singapore (a division of Endemol Group) in association with the Australian Broadcasting Corporation, the well-known series has a much-loved heritage and a quirky feel that will fit aptly with the channels vibrant and imaginative brand attributes. Bananas in Pyjamas is one of a number of high profile deal signings by the broadcaster.
Also forming part of the debut line up will be Jelly Jamm, an exciting new 3D animated series, co-produced by Spanish indies Vodka Capital, 737 Shaker and RTVE (Radio Television Española). A number of additional pan-EMEA preschool series are expected to be unveiled for 2012 in the coming months.
Michael Carrington, chief content officer, Turner Broadcasting said: Were incredibly excited to be making such a big splash in the preschool market, with a full scale rollout of Cartoonito across EMEA. Whilst controller of CBeebies, Id always admired Cartoonito from afar, and having the opportunity to extend this preschool brand across EMEA was one I couldnt resist. Building on the success of the UK channel, and with two fantastic launch shows at the helm Bananas in Pyjamas and Jelly Jamm Cartoonito is set to delight audiences across EMEA as a hub of fun, funny and imaginative entertainment for preschoolers and their parents.
The Cartoonito block will be made up of flagship programming airing in all territories across EMEA and locally produced content. The model will mirror that of Cartoonito in the UK, which has had success with locally produced content including Go and Be a Grown Up and Cartoonito Karaoke.
Also making the leap to Cartoonito across EMEA will be the Cartoonitos, the six cute animated character shapes which introduce shows in the continuity breaks, called Lolly, Bubble, Cuba, Spike, Ting and Ringo. As the familiar faces of the channel, the Cartoonitos bring Cartoonito its unique and identifiable personality.
