Abu Dhabi based Twofour54 ibtikar has announced support for PopArabia, a music publishing and rights consultancy. PopArabia has secured agreements to become the exclusive representative in the Arab World for Universal Music Publishing Group, the Universal Production Music Library, and Imagem Music Group, the worlds largest independent music publisher. This gives PopArabia exclusive management rights […]
Abu Dhabi based Twofour54 ibtikar has announced support for PopArabia, a music publishing and rights consultancy. PopArabia has secured agreements to become the exclusive representative in the Arab World for Universal Music Publishing Group, the Universal Production Music Library, and Imagem Music Group, the worlds largest independent music publisher. This gives PopArabia exclusive management rights to millions of titles, driving the development of a sustainable commercial music industry in the Middle East and North Africa (MENA) region.
PopArabia is the brainchild of entrepreneur Hussain Spek Yoosuf, who represents the worlds leading music catalogues to ensure music rights are licensed appropriately in all forms of media, including; film, mobile, online, broadcast and advertising. The aim is to monetise international and regional rights, creating a profitable arena for new and existing talent, and ensuring that international music publishing businesses, such as Imagem and Universal, see the potential of the MENA market.
Speaking about the deal, Wayne Borg, twofour54 Deputy CEO & COO, said; Music already plays a key part in the growing media and entertainment industry across the region, but by ensuring that its use is properly and transparently monetised, PopArabia can help prospective Arabic musicians to understand that music can be a business not just a passion. PopArabia is a unique opportunity for twofour54, complementing our existing initiatives and driving the creation of a vibrant, sustainable and commercial regional media and entertainment industry across a wide range of disciplines.
Yoosuf added that his work with music rights in the UAE has been focused on developing a sustainable and thriving music industry regionally.
I really couldnt have found a better partner than twofour54. As the regions creative, entertainment and media industry grows and develops, PopArabia is helping to pave the way for more international music stakeholders to benefit from and grow this exciting market.
PopArabias combined catalogue includes major pop hits and songs of all genres and eras. It also includes the widest body of production music available in the region, providing film and TV producers with one-stop-shop access to background music for their productions.
