Digital media company Nervora will be the exclusive online ad sales representative for 15 websites across the Middle East and North Africa region.
Viacom International Media Networks (VIMN) announced the appointment of digital media company Nervora as its exclusive online ad sales representative for 15 websites across the Middle East and North Africa region.
Nervora will be responsible for ad sales across both the Arabic and English language versions of VIMNs local MTV website, which has reportedly grown exponentially since its launch in December 2011, in addition to websites within VIMNs kids, youth and entertainment brand portfolio, encompassing Nickelodeon, Comedy Central and VH1, as well as a number of popular gaming websites. They will oversee the sale and execution of a variety of ad types, including banner ads, rich media ads and videos tailored to the unique content within VIMNs portfolio.
As the worlds premier youth entertainment brand, MTV, the company stated, recognise their millennial audience as being far more digitally connected than previous generations and as such place an emphasis on expanding and enriching their online presence.
VIMNs online audience in the MENA region has reportedly grown dramatically in recent years to now encompass millions of unique users monthly across its portfolio of websites. Online platforms are becoming increasingly important in the MENA region, visited by rapidly growing numbers of users who are spending longer periods of time online every day. Recent research undertaken by Deloitte (April 2012) indicated that 72% of people in Saudi Arabia use the internet for more than three hours per day and that this figure is predicted to grow; online growth predictions are higher than any other media type, set for as much as 4000% between 2007 and 2013 in Egypt alone.
“As our digital and online offerings continue to strengthen across the Middle Eastern region, we need to underpin our platforms with robust commercial foundations. We are ever conscious of diversifying and advancing the ways in which we interface with our audience and are accordingly placing more and more of an emphasis online,” comments Thomas Goller, COO of VIMN South Europe, Middle East & Africa. “Having worked with some of the worlds most celebrated, premier, digital content publishers, Nervora has been selected as our online ad sales partner due to its strong client base and reputation, corporate ethos and understanding of VIMNs brands.”
“Having grown up with many of VIMNs leading brands, including MTV and Nickelodeon, its great to be working with them more closely and supporting their expansion across the Middle East. They join our portfolio alongside many of the worlds most prominent publishing brands,” says Shashi Menon, CEO of Nervora. “Our company philosophies and visions surrounding media and advertising line up well, and were excited to connect regional brands with the iconic VIMN portfolio.”
