At its Made on YouTube event, the company reveals that YouTube Shorts has now climbed to over 70bn daily views from more than 2bn signed-in users every month.
YouTube has unveiled a suite of upcoming AI-powered capabilities aimed at assisting creators and artists, both new and established, around the world including across the Middle East and North Africa. These AI-powered tools are designed to transform content creation, editing, and sharing, providing creators with a means of creative expression and simplifying the creative process while expanding their reach to a broader audience.
Key highlights of these announcements at Made On YouTube include the introduction of Dream Screen, YouTube Studio, and Aloud.
YouTube will introduce Dream Screen, a new experimental feature that enables creators to incorporate AI-generated video or image backgrounds into their Shorts videos. Shorts, which was launched in 2020, has now reached more than 70bn daily views globally, attracting more than 2bn logged-in users each month.
YouTube is bringing Aloud, an AI-powered dubbing tool which will be integrated into YouTube, allowing creators to easily reach audiences beyond their primary language. Currently in testing, Aloud is available to select creators and supports English, Portuguese, and Spanish, with plans for expansion.
Next year, YouTube Studio will tap generative AI to inspire video concepts and draft outlines to aid creators in brainstorming. These insights will be tailored to each channel and will be based on audience preferences and interests.
Early versions of these AI-powered tools have been tested with creators in YouTube Studio, with more than 70% of participants reporting that the tools have facilitated idea development and testing for their videos.
Commenting on the new AI-powered tools, Tarek Amin, Director of YouTube in the Middle East and North Africa said: “We’re committed to helping creators across the region to thrive on YouTube by helping them to take their creativity to new levels through these AI-powered tools which were designed with content creators and their needs in mind.”
Neal Mohan, Chief Executive Officer of YouTube, added: “At YouTube, we want to make it easier for everyone to create. Building on our long track record of innovation and our strong expertise in AI, we believe these updates will enable creators to push the boundaries of creative expression – by making difficult things simple and impossible dreams possible. Today’s announcements are part of YouTube’s continued commitment to putting creative power into the hands of billions of people. This is the start of a new era of creativity, and we can’t wait to see what our incredible community of creators and artists do next.”
