The platform can be deployed to deliver to content platforms including connected TV, OTT, SVOD, TVOD, and AVOD to all devices in 4K quality.
US service provider SeaChange International has introduced StreamVid, an OTT turnkey platform, thereby enhancing the organisation’s streaming business and allowing operators and content owners to connect directly with their subscribers.
StreamVid is an end-to-end, fully managed software-as-a-service (SaaS) platform, covering the full range of business and technical functions from content ingestion and management to curation and monetisation. The solution provides operators and content owners with full control over content distribution, user complete lifecycle data, the ability to do cross-selling, and the data to understand their user base.
StreamVid leverages SeaChange’s advanced advertising platform to provide targeted and personalised ad insertion capabilities for content owners, allowing them to tap into the growing streaming ad market by creating and monetising their ad inventory.
Commenting on the new OTT platform, Chris Klimmer, Senior Vice President of Global Sales and Marketing at SeaChange International, said: “StreamVid is a complete enabling technology for streaming businesses. It allows content owners to build and own a direct, independent relationship with their consumers and to drive brand recognition, loyalty and value. As a complete platform without third-party software components, StreamVid removes market entry barriers since it is being offered under a true, consumption-based, pay-as-you-grow SaaS business model. As we understand the increasing importance of advertising business models within the streaming landscape, we put a particular focus on the integration with SeaChange’s ad tech components. We are now able to help our customers increase their advertising revenues with creatives that are relevant for each individual viewer. Our end-to-end managed platform enables operators and content owners to satisfy consumers by effectively targeting, reaching, and engaging with them on any device anywhere and everywhere they go. StreamVid gives our customers a seamless way to establish their business quickly, while helping them grow and maintain the look and feel of their brands.”
The platform can be deployed quickly to deliver all content—including connected TV, OTT, SVOD, TVOD, and AVOD—to all devices in 4K quality. StreamVid supports the broadest range of operating systems, platforms, and devices including Apple iOS, Apple TV, Android TV, Android, Samsung Smart TV, Roku, RDK, Fire TV, LG, PlayStation, Safari, Chrome, Firefox, Chromecast, and more.
The cloud-based system can be provisioned to support any size implementation – from start-ups to large-scale migrations. Emerging businesses benefit from the consumption business model since it removes the cost and technical barriers preventing them from launching a streaming service and allowing them to expand as their business grows. The platform supports all monetisation models including subscription, transactional, or advertising – the latter based on SeaChange’s proprietary ad insertion technology.
Bob Pons, Executive Chairman of SeaChange International, added: “As part of our review of every aspect of the business, we determined the need to better articulate the features and benefits of our advanced streaming offering. From there, it was easy to focus our resources, develop a new brand and website and create a more robust marketing campaign befitting this world-class technology. StreamVid’s entire focus is on enabling profitable streaming services for our business partners. We do this by helping them to unlock additional revenue streams, maximise the ROI of user and content acquisition costs and streamline operational costs while enhancing operational efficiencies.”
