• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Delivering a dynamic user experience

Delivering a dynamic user experience

November 10, 2016
Du expands Disney+ partnership with one-year free access

Du expands Disney+ partnership with one-year free access

July 11, 2025
Ad 1
Dubai Studios hosts semi-final judging round of International Emmy Awards

Dubai Studios hosts semi-final judging round of International Emmy Awards

July 11, 2025
Du and Omantel activate Oman-Emirates Gateway subsea cable

Du and Omantel activate Oman-Emirates Gateway subsea cable

July 11, 2025
SES and Intelsat deal receives Federal clearance

SES and Intelsat deal receives Federal clearance

July 11, 2025
Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

July 11, 2025
Du renews partnership with Huawei

Du renews partnership with Huawei

July 11, 2025
UAE entities seek director and exec producer from among People of Determination

Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

July 11, 2025
Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

July 11, 2025
Ericsson establishes new regional headquarters in Riyadh

Ericsson establishes new regional headquarters in Riyadh

July 10, 2025
Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

July 10, 2025
Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

July 10, 2025
Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

Semafor names Matthew Martin Saudi bureau chief and SWF editor

July 10, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Friday, July 11, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Du expands Disney+ partnership with one-year free access

    Du expands Disney+ partnership with one-year free access

    Dubai Studios hosts semi-final judging round of International Emmy Awards

    Dubai Studios hosts semi-final judging round of International Emmy Awards

    Du and Omantel activate Oman-Emirates Gateway subsea cable

    Du and Omantel activate Oman-Emirates Gateway subsea cable

    SES and Intelsat deal receives Federal clearance

    SES and Intelsat deal receives Federal clearance

    Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

    Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

    Du renews partnership with Huawei

    Du renews partnership with Huawei

    UAE entities seek director and exec producer from among People of Determination

    Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

    Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

    Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

    Ericsson establishes new regional headquarters in Riyadh

    Ericsson establishes new regional headquarters in Riyadh

    Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

    Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Du expands Disney+ partnership with one-year free access

      Du expands Disney+ partnership with one-year free access

      Dubai Studios hosts semi-final judging round of International Emmy Awards

      Dubai Studios hosts semi-final judging round of International Emmy Awards

      Du and Omantel activate Oman-Emirates Gateway subsea cable

      Du and Omantel activate Oman-Emirates Gateway subsea cable

      SES and Intelsat deal receives Federal clearance

      SES and Intelsat deal receives Federal clearance

      Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

      Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

      Du renews partnership with Huawei

      Du renews partnership with Huawei

      UAE entities seek director and exec producer from among People of Determination

      Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

      Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

      Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

      Ericsson establishes new regional headquarters in Riyadh

      Ericsson establishes new regional headquarters in Riyadh

      Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

      Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home Tech Features New Media

      Delivering a dynamic user experience

      Guest Columnist by Guest Columnist
      November 10, 2016
      in New Media, Tech Features
      ShareTweetPostEmail

      A dynamic user experience can increase conversion, engage the user, reduce churn and ultimately increase revenue, says Adam Nightingale.

      Adam Nightingale is VP Sales EMEA at Accedo.
      Adam Nightingale is
      VP Sales EMEA at Accedo.

      A dynamic user experience can increase conversion, engage the user, reduce churn and ultimately increase revenue, says Adam Nightingale 

      TV service providers and consumption devices are getting more powerful and with higher quality, enabling us to do so much more than was previously possible. While delivering a personalised and dynamic experience is naturally a great way to make the most of this opportunity, most content providers limit themselves to algorithmic or editorial content recommendations.

      We believe personalisation should go further. We believe it should give consumers an experience which adapts to multiple criteria, to ensure their experience of viewing TV is as personalised as possible.

      Dynamic UX (user experience) is a continuously optimised experience based on the user and the context, such as user behaviour, time of day, weather, etc. Leveraging variables such as this is nothing new, and we have seen some really good examples in the gaming world. The OTT market is a different beast; very few players have really embraced the opportunity of real-time changes. Netflix is a good example of an OTT provider doing it fairly well, but even there the UX itself doesn’t change.

      Having a dynamic UX can increase conversion, engage the user, reduce churn and ultimately increase revenue. It will have a massive impact on how users experience and interact with your service, and will be the advantage your service needs in order to stand out in the increasingly fragmented and competitive OTT market. In a few years, dynamic UX will become the norm and consumer demand for that level of personalisation will increase dramatically.

      In its simplest form, dynamic UX is about presenting the user with the best targeted content, like a ‘recommended for you’ search. At the other end of the scale, it is the possibility of presenting a completely different UX and UI depending on time of day, location, customer type and current events. This is analogous with what we see on the Amazon home page.

      This really sounds fairly obvious of course. If there is the possibility to be dynamic and have a personalised service, then of course that will always be preferable. Ahead of IBC, we conducted some research into different user behaviours. The results were interesting, though probably not that surprising.

      We defined three different user groups, all looking for a very different experience from the UX. For example, the digital newcomer, who is around 50 years old, will want the OTT UX to be very simple and similar to the linear TV experience. The young child will have a limit on time using a tablet, but will want to have a huge selection of videos to choose from. The young adult wants to be able to access content with limited concentration and is often multitasking while watching. These are just three very general examples, but it shows how even when we are talking about the user interface, one size does not fit all.

      Changing that interface according to the profile of your users can enable you to create a much more compelling service for a wide section of the population.

      If you change it dynamically, you can also try different combinations and see which prove most popular with each audience by measuring the interaction.

      There are other use cases for dynamic UX, however, which aren’t necessarily about personalising it for the user, but about changing it depending on what is happening on a bigger scale. For example, you may want to change the UX depending on recent news and events, such as changing the UX on the film section of a VOD app depending on the Oscars, or in the same way, in the TV section, pushing your expensive content to the top with a new landing page during the Emmys. This means not only creating a new carousel with Oscar movies or Emmy winners, but also adding new micro-sites with new editorial content or changing the layout of your app in order to engage the viewer.

      A dynamic UX can also be used to support ordinary linear planning. This allows you to make UX updates based on season finales or sporting events, or to create specific pushes of licensed content nearing its end date without the need to plan ahead, and also be able to react fast, to change UX/UI if games have been delayed or postponed.

      Hopefully your analytics department is constantly analysing viewer habits, looking at what assets are trending, which are falling in rating and what ads (if applicable) are your highest grossing (if not… we should have another type of discussion right now). The ability to repackage that trending content, to put it front and centre in order to both drive traffic and to enhance user experience, is something that you should be able to do instantly.

      A dynamic UX also makes it easy for providers streaming content across the globe to regionalise the experience for each country.

      In the early days of OTT applications, a change in UX had to be deployed in a new app release, with all the complexity, time and cost of that new release.

      Applications tended to look the same for a long time, and fixes to user experience – for example a sign-up form with sub-par performance, sometimes even ordinary typos – needed weeks of development and testing before being rolled out.

      A quick jump to today. Now, with modern application management software, updates can be pushed out to applications with almost no effort. Experienced and talented OTT application teams also pack a lot of different UI and logic into each application with new releases, so the user can experience dynamic changes during application usage.

      True dynamic UX, which is still not common, offers the possibility for an OTT service provider to continuously change UX and UI on the fly, in a way that was not predicted at the time of last release. Applications can be updated in real time across platforms and controlled per application, platform, country or time of day, without redeploying your applications. Imagine a data-driven UX which takes the results of A-B (or even A-B-C and so on) to automatically revise the UX based on changes which yield even minor upticks in consumption, transaction, ad views and so on.

      As mentioned above, the OTT market has for a long time favoured algorithmic personalisation over editorial content. Editorial content has been pushed back, often due to the cost of editorial staff, but also due to the cumbersome effort needed to update apps. Why have editorial staff if the update cycles are weeks long? Another hurdle has been the need for double, triple or quadruple work of the editorial staff in order to update different CMS for web, phone apps or smart TVs.

      But with the advent of combined CMS and app management systems, the possibility for editorial staff to quickly and efficiently publish content to all touch points at the same time, to choose which customer segment – and when – to publish for, editorial content is making a comeback. Both Netflix and Spotify are increasing their editorial and curated material in order to reach a high-quality user experience.

      Creating a compelling personalised service that suits customer demand, recent events and your content goals is easily achievable, but requires dynamic UX to be an integral part of your video service strategy.

      Adam Nightingale is VP EMEA, Accedo.

      Tags: Adam NightingaleOTTuser interface

      Related Posts

      Skandha Media Services collaborates with Warner Bros. Discovery

      Skandha Media Services collaborates with Warner Bros. Discovery

      July 7, 2025
      Rotana Media Services becomes exclusive media sales partner for stc tv

      Rotana Media Services becomes exclusive media sales partner for stc tv

      May 29, 2025
      The OTT journey – Learning from the experts

      Irdeto and Anypoint Media expand partnership to boost OTT monetisation

      May 27, 2025
      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      May 15, 2025
      Unlock future of media at CABSAT 2025 Content Congress

      Unlock future of media at CABSAT 2025 Content Congress

      May 12, 2025
      Planetcast unveils media distribution solutions at NAB Show

      Planetcast to demo media distribution platform at CABSAT

      May 6, 2025

      Related News

      App’s the word

      App’s the word

      December 17, 2014
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In