• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Vox Pop Part One: Visualising the AR roadmap

Vox Pop Part Two: Visualising the AR roadmap

November 22, 2020
SES introduces new platform for live sports distribution

Dentsu launches sports analytics arm in MENA

July 9, 2025
Ad 1
Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

July 9, 2025
Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

July 9, 2025
Cinema Akil brings back ‘Summer of Classics’ season

Cinema Akil brings back ‘Summer of Classics’ season

July 9, 2025
Etisalat collaborates with Moonbug Entertainment

Moonbug releases report on what families truly expect from media and marketing

July 9, 2025
AFID awards celebrate Arab talent and storytelling

AFID awards celebrate Arab talent and storytelling

July 9, 2025
Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

July 9, 2025
Maxar secures $205m deals to advance MEA sovereign capabilities

Maxar secures $205m deals to advance MEA sovereign capabilities

July 9, 2025
Hisense display technology powers VAR wiewing at FIFA Club WC 2025

Hisense display technology powers VAR wiewing at FIFA Club WC 2025

July 8, 2025
ESA selects five companies for first stage of European Launcher Challenge

ESA selects five companies for first stage of European Launcher Challenge

July 8, 2025
Exclusive – MediaCast launches second MCX experience centre in Dubai

Exclusive – MediaCast launches second MCX experience centre in Dubai

July 8, 2025
Measat secures IN-SPACe authorisation for satellite services in India via NSIL

Measat secures IN-SPACe authorisation for satellite services in India via NSIL

July 8, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Thursday, July 10, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    SES introduces new platform for live sports distribution

    Dentsu launches sports analytics arm in MENA

    Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

    Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

    Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

    Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

    Cinema Akil brings back ‘Summer of Classics’ season

    Cinema Akil brings back ‘Summer of Classics’ season

    Etisalat collaborates with Moonbug Entertainment

    Moonbug releases report on what families truly expect from media and marketing

    AFID awards celebrate Arab talent and storytelling

    AFID awards celebrate Arab talent and storytelling

    Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

    Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

    Maxar secures $205m deals to advance MEA sovereign capabilities

    Maxar secures $205m deals to advance MEA sovereign capabilities

    Hisense display technology powers VAR wiewing at FIFA Club WC 2025

    Hisense display technology powers VAR wiewing at FIFA Club WC 2025

    ESA selects five companies for first stage of European Launcher Challenge

    ESA selects five companies for first stage of European Launcher Challenge

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      SES introduces new platform for live sports distribution

      Dentsu launches sports analytics arm in MENA

      Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

      Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

      Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

      Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

      Cinema Akil brings back ‘Summer of Classics’ season

      Cinema Akil brings back ‘Summer of Classics’ season

      Etisalat collaborates with Moonbug Entertainment

      Moonbug releases report on what families truly expect from media and marketing

      AFID awards celebrate Arab talent and storytelling

      AFID awards celebrate Arab talent and storytelling

      Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

      Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

      Maxar secures $205m deals to advance MEA sovereign capabilities

      Maxar secures $205m deals to advance MEA sovereign capabilities

      Hisense display technology powers VAR wiewing at FIFA Club WC 2025

      Hisense display technology powers VAR wiewing at FIFA Club WC 2025

      ESA selects five companies for first stage of European Launcher Challenge

      ESA selects five companies for first stage of European Launcher Challenge

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home Interviews

      Vox Pop Part Two: Visualising the AR roadmap

      Vijaya Cherian by Vijaya Cherian
      November 22, 2020
      in Interviews, Tech Features
      Vox Pop Part One: Visualising the AR roadmap
      ShareTweetPostEmail

      BroadcastPro ME asks industry professionals to share their vision of how they foresee AR changing the face of broadcasting in various scenarios and how their own respective solutions can enhance the viewing experience.

      Gideon Ferber
      Director of Virtual Solutions at Ross Video

      In our experience, AR can create value in every market segment, and we’re seeing growth in its use across a number of production applications. AR is an extremely useful tool when it comes to telling stories that relate to data – the ability to visualise data graphically is always helpful and AR can really help deliver the message and tell a better story, regardless of whether it relates to news, sports, elections or any other application.

      AR does tend to be used most widely in sports and news, but we’ve also seen a large growth in entertainment and esports – a production environment that thrives on statistics and data. Interestingly, we’ve also seen a rise in demand from corporate customers during the pandemic – companies still need to communicate with internal and external audiences and the prevalence of online presentations and ‘webinar fatigue’ means they’re looking for more creative and compelling ways to do so.

      AR is a tried-and-tested technology, so there are very few technical issues to worry about. We have seen some issues with AR in stadiums when extreme zoom lenses are being used – the accuracy of calibration in these cases is absolutely crucial to the success of the production – but generally speaking, integrating AR into a studio or live venue is a relatively straightforward exercise. Simply start by adding a tracking device to an existing camera, then add a graphics engine that can handle the tracking data, and you are pretty much ready to go.

      With UX and Voyager from Ross, for example, customers can start with a single camera and scale up to a multi-camera, MOS-based, fully automated production. Our aim with AR is to be as ‘least disruptive’ as possible with the customer’s workflow and make sure that we offer solutions that fit with their way of working rather than trying to turn everything on its head!

      In terms of a vision for AR, I think we’ll see increasing use of volumetric capture and 3D scanning, enabling us to put more realistic 3D characters on screen and have them move more dynamically. That is something we’ve already seen in some sports and esports broadcasts, and I think there’s plenty more to come in future.

      The idea of talent and guests interacting with scans of sports stars and game characters is quite an intriguing one! Another trend that is only going to grow is the industry’s use of Epic Games’ Unreal engine. Our Voyager graphics rendering solution is based on Unreal, and it is the dominant platform when it comes to VS (virtual studios) and AR. Epic has some big plans for the platform in the future and has dramatically improved the kind of results we have been able to produce for our customers, so it will be exciting to see how the functionality of the game continues to develop.

      AR is an excellent tool to assist with storytelling. While I can’t predict where the users of the tool will take it, it continues to open up new levels of realism and graphic designers continue to challenge the boundaries of what it can do. The key word here, in my view, is ‘engagement’ – content creators want to produce more compelling content and keep audiences engaged. Live production is a competitive market and AR offers genuine differentiation – it’s a proven technology that is easy to implement and helps deliver better storytelling.

      Lev Antonovich
      Motion Path

      We see AR as the future of broadcast graphics and we feel that it will be used more and more in all types of broadcasts prominently, be it elections graphics, news graphics and of course sports. We have already seen amazing applications for weather, such as by the weather network and we feel there is much more to come. We also see high-profile music concerts using AR more and more to create immersive viewing experiences for viewers who will be watching from home and we are seeing ourselves moving towards this sphere of AR more and more.

      AR has the potential to be used in various broadcast scenarios, be it elections, news or sport.

      We brought some new elements to sports in light of Covid-19 with AR. As all sports fans know, watching sports is more than just watching a game being played. It is also about the atmosphere created by fans in the stadium which conveys electricity and excitement for the viewer. Sadly, this feeling has been lost in most sports because of the current pandemic but we are actively working on helping leagues and broadcasters get that sensation back to their viewers by offering them solutions which enable broadcasters to feature AR fans in the stands, complete with team colours, flags and motion that conveys emotion as well as authentic, viewer-driven sound and atmosphere. Our solution can easily be integrated into the workflow of any sports broadcaster, regardless of their platform and we are starting to see more and more interest in this innovative approach from clients.

      In our experience, a major barrier for a lot of broadcasters not familiar with AR is the fear of the unknown.

      A lot of broadcasters do not feel confident in venturing into AR because of the lack of knowledge and uncertainty regarding what it takes and what the process looks like in terms of time and cost.

      Fortunately, there are many competent creative and technology companies out there that can guide them through this. Motion Path is actively working to increase knowledge in this field and give broadcasters the peace of mind to take that step towards AR.

      As the technology for AR develops, and with the pandemic and lockdowns, we see broadcasters moving towards AR with the goal of providing viewers at home a more immersive experience that can satisfy their need for emotional and awe-inspiring visual experiences they would usually get from live sports, concerts and events. AR done right can go a long way in helping to connect to the viewer on a deeper and more emotional level than traditional broadcasts.

      Tags: ARaugmented realityfeaturedpostvox pop

      Related Posts

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      November 20, 2020
      Vox Pop: The Road To IP

      Vox Pop: The Road To IP

      August 10, 2020
      COVID-19: Its impact on the media world – Part II

      COVID-19: Its impact on the media world – Part II

      May 15, 2020
      COVID-19: Its impact on the media world – Part I

      COVID-19: Its impact on the media world – Part I

      May 12, 2020
      Allocation of C-band to the wireless industry: Satellite operators debate

      Allocation of C-band to the wireless industry: Satellite operators debate

      September 24, 2018

      Related News

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      November 20, 2020
      Vox Pop: The Road To IP

      Vox Pop: The Road To IP

      August 10, 2020
      COVID-19: Its impact on the media world – Part II

      COVID-19: Its impact on the media world – Part II

      May 15, 2020
      COVID-19: Its impact on the media world – Part I

      COVID-19: Its impact on the media world – Part I

      May 12, 2020
      Allocation of C-band to the wireless industry: Satellite operators debate

      Allocation of C-band to the wireless industry: Satellite operators debate

      September 24, 2018
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In