The state-of-the-art five-screen cinema can accommodate 650 moviegoers.
Saudi Investment Company (SICO), a developer, owner and operator of shopping malls in Saudi Arabia, has signed an agreement with Muvi Cinemas, a homegrown cinema brand, to open a cinema complex at Quwaieyah Mall in Riyadh.
Speaking about the new cineplex, Sultan Fahad Al-Shathri, Managing Director of SICO, said: “We are delighted to announce our plan to open a cinema complex in Quwaieyah Mall. This will strengthen our position as the market maker in providing special cinematic experiences to our patrons, enhancing their overall experience at our unique shopping mall. Taking a bold call in going to type B or C cities, our endeavour is to facilitate modern retailing and entertainment experience and boost engagement with the local population for employment/ business.”
The state-of-the-art five-screen cinema, accommodating 650 moviegoers, will open in the summer of 2022. SICO signed a contract with Muvi Cinemas in August 2021, to set up a cinema complex in Quwaieyah Mall.
Sultan Fawaz Abdulaziz Al-Hokair, CEO of Muvi Cinemas, added: “At Muvi, we believe people should experience movies and not just watch them, that’s why we brought you the best technology available, coupled with luxury and fun features for the entire family to enjoy.”
Muvi Cinemas is the first homegrown cinema brand in Saudi Arabia owned and operated by Muvi Cinemas Company. Muvi has an aggressive expansion plan over the next few months — by the end of 2021, the company plans to open an additional nine screens to have a total of 21 sites in eight different cities with a total of 209 screens, offering customers a vast range of unique experiences.