STARZPLAY has renewed its contract for a second time with Intigral to cater to Saudi Arabian audiences.
STARZPLAY, the subscription video on demand (SVOD) service, has signed a multi-year contract with Intigral, a subsidiary of Saudi Telecom Company (STC). The three-and-a-half-year deal represents the second renewal of the agreement, whereby STARZPLAY’s full service and content library will continue to be available to STC’s broadband users as well as subscribers of Intigral’s OTT platform Jawwy TV.
This is the latest agreement with a regional partner secured by STARPLAY, bringing customer benefits including access to content available via their existing broadband contracts and billing.
Maaz Sheikh, Co-founder and CEO at STARZPLAY, said: “This is a significant deal for STARZPLAY as we renew our arrangement with STC/Intigral once again in the provision of content to their Saudi customers. This is a positive indication of the increasing level of appetite we are seeing right across the region, particularly in Saudi Arabia, for high quality content that can be accessed easily via existing telco subscriptions. As a business, one of our USPs since the outset has been our ability to secure similar deals with leading telco’s to ensure we tap into an existing customer base and bring added benefits to the end user, such as flexible payment options in a territory with relatively low credit card penetration.”
Hamoud Al Rumayan, CEO at Intigral, said: “Through Jawwy TV, Intigral continually strives to offer the best entertainment content and an outstanding viewing experience to its subscribers in aims to stay abreast with the increasing competition and position Intigral as a leader in the regional digital entertainment market. I am confident that our partnership with STARZPLAY will continue to add value to our platform. We are excited for the upcoming content that will result from this collaboration.”
A trendsetter in terms of its business model, STARZPLAY has established mutually beneficial partnerships with some of the region’s telecommunications companies and offers flexible payment options through customers’ existing mobile/WiFi packages.