The new content creation and production company will offer scripted and non-scripted shows targeting all entertainment platforms across the pan-Arab market.
Industry veterans Ziad Kebbi and Hani Ghorayeb have joined hands to launch Blue Engine Studios (BES), a newly-formed premium content creation and production company that will offer scripted and non-scripted shows in the Middle East and North Africa (MENA) region – thus targeting the pan-Arab digital media, linear TV and expanding OTT market.
Speaking about the studio, Ziad Kebbi, Co-founder of Blue Engine Studios, said: “We’re excited to bring to the MENA region a new generation of innovative premium content shows designed to disrupt, win the eyeballs and capture the hearts ‘n minds of Arab audiences. With our local expertise, cultural relevance and business partnerships with the top IP / format owners globally, we will bring tremendous “GloCal” added-value to the market and its audiences.”
Co-founder Hani Ghorayeb added: “It’s not creative enough unless it sells! The commercial, monetization and ROI dimensions are key to the MENA region’s trailblazing brands, advertisers and media companies. We’ll strive to offer the best possible media solutions to the market, via premium content, unique user experience and the highest ROI.”
Kebbi and Ghorayeb are joined by renowned TV Director/Producer Jenane Mandour as Chief Operating Officer (COO).
Ziad Kebbi is best known for having produced and delivered the local adaptations of international formats, such as The Voice, Come Dine With Me, Everybody Loves Raymond, Ugly Betty, Who Wants to be a Millionaire and Deal or No Deal. He has also developed original formats, such as the Desert.
Hani Ghorayeb is a leading player in media and advertising. Commercially, he is reported to have helped transform MBC Group from a single General Entertainment Channel (MBC1) into a top Arab satellite TV network, in addition to establishing Shahid as a leading player in both AVOD and SVOD across MENA.