This marks the first time a MENA-based streaming service will have its own branded button on a Samsung smart TV remote control.
A new partnership between Shahid VIP, MBC Group’s premium SVOD service, and Samsung Electronics will ensure an exclusive Shahid VIP branded button is available on all new Samsung Smart TVs that are launched this year.
While Samsung was also the first TV provider to launch Shahid VIP’s smart TV app, this marks the first time a MENA-based streaming service will have its own branded button on a Samsung Smart TV remote control, allowing subscribers to access Shahid VIP’s content at any time.
Sam Barnett, CEO of MBC Group, commented: “Two of the biggest brands in entertainment are coming together to provide a game-changing experience for at-home viewers. This is the first time Samsung has integrated a MENA-based streaming service on its TV remote. And this makes Shahid VIP easier to watch for an even bigger audience this year. Our latest partnership with Samsung Electronics helps us in achieving our goal to increase the reach of Shahid regionally and globally.”
Sungwan Myung, President of Samsung Electronics Middle East and North Africa, noted: “It’s extremely exciting for us to be partnering with the region’s number one broadcaster and the world’s leading Arabic streaming platform. After leading the global TV market for 15 consecutive years, our innovations at Samsung continue to put users first by providing localised, exclusive experiences. Our partnership with Shahid VIP provides our users an extensive library of premium content that caters to a variety of tastes.”
Those investing in a new Samsung smart TV during the launch phase of this branded button, might also receive an extra perk in the form of a subscription to Shahid VIP — at no additional cost.
Complimentary subscriptions range from a three-month to one-year duration, depending on the TV model purchased as well as location of purchase. Subscriptions are subject to availability at time of purchase.