The platform seeks to get the youth up to speed on the latest developments and technology in the media field.
Dubai Press Club (DPC) has collaborated with the American University in Dubai (AUD) to launch the ‘DXB Media Tech Fest,’ a new platform geared towards empowering aspiring media students with the essential skills and tools needed to excel in their chosen fields. The initiative was unveiled during the inaugural Youth Media Forum, held under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.
The launch of ‘DXB Media Tech Fest’ was attended by esteemed dignitaries, including Dr. Ahmad Belhoul Al Falasi, Minister of Education; Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of DPC; and Elias Bou Saab, Executive Vice President at AUD. Also present were numerous media students and representatives from youth councils across the UAE.
Speaking about the new platform, Bou Saab commented: “We are proud of the partnership between the Mohammed Bin Rashid School for Communication at the American University in Dubai and the Dubai Press Club to introduce ‘DXB Media Tech Fest’. This innovative platform is designed to empower young media creators with knowledge of the latest developments in the fields of media and technology. The announcement also perfectly aligns with the objectives of the Youth Media Forum to empower the youth to play a pivotal role in shaping the future of the media sector.”
Al Marri said: “We are delighted to launch this new initiative, which further strengthens the partnership between the Dubai Press Club and the American University in Dubai. This initiative aims to cultivate a new generation of talented media professionals with the qualifications to navigate the transformations in the industry and make positive contributions to shaping the future of media. This endeavour also aligns with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to empower and encourage youth so they can assume leading roles within various sectors.”
Dr Maitha Buhumaid, Director of the Dubai Press Club (DPC), highlighted the collaborative effort with AUD as a testament to Dubai’s commitment to nurturing youth’s capabilities, acknowledging them as fundamental pillars in shaping the future.
“Under the guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai places utmost importance on empowering youth to achieve excellence in the media sector. The launch of ‘DXB Media Tech Fest’ embodies this vision, with the aim of consistently equipping youth with cutting-edge skills and knowledge” she said.
Ali Jaber, Dean of the Mohammed Bin Rashid School for Communication (MBRSC), commented: “‘DXB Media Tech Fest’ will serve as a platform that converges media and technology, leveraging the most recent advancements in the industry. Hosted at MBRSC, our objective within this initiative is to create a contemporary programme that remains in tune with the swift transformations shaping the media profession.”
The launch of ‘DXB Media Tech Fest’ is part of broader efforts to encourage media students to embrace the most significant advancements in the media sector and acquaint themselves with groundbreaking ideas.