The comprehensive workshop delved into diverse facets of audio workflow in broadcasting, encompassing immersive audio production, 3D mixing, transmission, and replay techniques.
A workshop on immersive audio workflow for broadcasting recently concluded at the Government of Dubai Media Office. This event was a collaborative effort by industry leaders Neumann, Merging Technologies, Lawo, and Dolby, hosted by the Dubai Press Club.
Mig Cardamone, Sales Director, Sennheiser Middle East, said: “We are tremendously pleased with the results of this workshop. The wealth of knowledge shared and the relationships built truly underscore the importance of such gatherings. They contribute significantly to our industry’s progress. We extend our immense gratitude to the Government of Dubai Media Office and Dubai Press Club for their supportive roles in making this event a resounding success.”
The workshop attracted an assembly of audio industry professionals, providing them with an opportunity to explore state-of-the-art audio broadcasting techniques. The comprehensive curriculum covered essential aspects ranging from sound generation and audio distribution to advanced broadcasting techniques, fostering a deep understanding of the latest practices in immersive audio.
Klaus-Joerg Jasper, Senior Sales Director Middle East & CIS, Lawo, added: “We’re thrilled to have been part of such a successful event. At Lawo, we firmly believe in continuously refining and democratizing audio technology. This workshop served as an invaluable platform to disseminate our expertise while also learning from the enthusiastic participants.”
Maurice Engler, Product Owner at Merging Technologies, stated: “Participating in an event where complete and realistic workflows are explained and shown is always exciting. Integrated solutions with partners such as Lawo and Dolby and our new colleagues from Neumann and Sennheiser is what end-users and integrators want to experience.”
The extensive workshop covered various aspects of audio workflow in broadcasting, including immersive audio production, 3D mixing, transmission, and replaying techniques. Participants engaged deeply with the subject matter through interactive demonstration sessions and Q&A discussions with industry experts.
Cardamone added: “We look forward to hosting more of these workshops. Continuing to push the boundaries of what’s possible in the world of immersive audio represents our collective vision.”
One of the event’s highlights was the exclusive sneak peek preview of Sennheiser’s Wireless Multichannel Audio System. This advanced technology generated significant interest among attendees, offering a revolutionary approach to audio system design.
The success of this event marks the beginning of a series of upcoming workshops designed to equip industry professionals with the latest knowledge and expertise needed to thrive in the fast-paced, evolving world of broadcasting.
