Managing Director Pierre Carnet will lead the MassiveMusic Dubai office.
International creative music agency MassiveMusic has opened its new office in Dubai, UAE. They have previously worked with brands in the Middle East, such as Qatar Airways, RTA Dubai, Ithra, Neom and Tadawul, to develop their music and sound strategies.
MassiveMusic Dubai marks further expansion for the music and sound agency and partner, and will elevate the profile of creative work in the region.
The MassiveMusic Dubai office will be led by Pierre Carnet, managing director, and focus on developing the expertise and excellence of local brands, agencies and government entities through music and sound. With music and the arts flourishing in MENA as the fastest-growing region for music in the world, it’s a pivotal moment for brands wanting to implement effective sound and music strategies, the company said.
Hans Brouwer, Founder at MassiveMusic, said: “We’re absolutely thrilled to be kicking off this new adventure in Dubai and the wider region, which has long been burgeoning with creative talent and ideas. We’ve worked with some fantastic brands over the years across MENA and have established the agency as the number one leader in music and sonic branding. MassiveMusic can now offer a global approach to the Middle Eastern market, combining the creative thinking of a local team and the overarching strategy of a global music agency.”
Pierre Carnet, Managing Director at MassiveMusic Dubai, added: “With sound and music being a growing priority for MENA marketers, I’m very excited to see what we’ll be able to achieve by creating memorable sonic identities and award-winning sound and music content. We can’t wait to show the effectiveness of MassiveMusic’s approach, bringing our vision for a universally better-sounding world to new places. Personally, I’m also very excited about developing our local network of talented musicians, artists and music experts, and increasing the interconnectivity between the arts and the business world which is key to our DNA.”
MassiveMusic Dubai will be operational from November 2022. This will be MassiveMusic’s 10th global office, following Amsterdam, London, New York, Los Angeles, Tokyo, Berlin, Warsaw, Sydney and Singapore.