• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
MAM delivers winning formula

MAM delivers winning formula

June 11, 2013
Christina Wayne joins MBC Studios as Managing Director 

Christina Wayne joins MBC Studios as Managing Director 

February 3, 2023
Xposure 2023 announces lineup of short films

Xposure 2023 announces lineup of short films

February 3, 2023
Technology, media entities unite to build trust in online content

Online video subscribers to reach 1.7bn in 2023: Omdia

February 3, 2023
Paramount Pictures expands COO’s role to oversee Nickelodeon Studios

Michael Garin retires as CEO of Image Nation Abu Dhabi

February 3, 2023
ICT spending in META region to reach $233bn this year: IDC

ICT spending in META region to reach $233bn this year: IDC

February 3, 2023
BroadcastPro ME – February 2023

BroadcastPro ME – February 2023

February 3, 2023
MBRSC reveals details of Arab astronaut mission

MBRSC reveals details of Arab astronaut mission

February 3, 2023
Iranian filmmaker Jafar Panahi to serve six-year jail sentence

Iranian filmmaker Jafar Panahi goes on hunger strike

February 3, 2023
WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

February 3, 2023
Former Al Arabiya exec moves to Asharq TV as General Manager

Africa 24 Group becomes member of African Union of Broadcasting

February 3, 2023
ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

February 2, 2023
Mobily to participate as leading digital partner in LEAP 2023

Mobily to participate as leading digital partner in LEAP 2023

February 2, 2023
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Sunday, February 5, 2023
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    Christina Wayne joins MBC Studios as Managing Director 

    Christina Wayne joins MBC Studios as Managing Director 

    Xposure 2023 announces lineup of short films

    Xposure 2023 announces lineup of short films

    Technology, media entities unite to build trust in online content

    Online video subscribers to reach 1.7bn in 2023: Omdia

    Paramount Pictures expands COO’s role to oversee Nickelodeon Studios

    Michael Garin retires as CEO of Image Nation Abu Dhabi

    ICT spending in META region to reach $233bn this year: IDC

    ICT spending in META region to reach $233bn this year: IDC

    MBRSC reveals details of Arab astronaut mission

    MBRSC reveals details of Arab astronaut mission

    Iranian filmmaker Jafar Panahi to serve six-year jail sentence

    Iranian filmmaker Jafar Panahi goes on hunger strike

    WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

    WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

    Former Al Arabiya exec moves to Asharq TV as General Manager

    Africa 24 Group becomes member of African Union of Broadcasting

    ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

    ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    From talent to telcos, CEOs discuss industry challenges

    From talent to telcos, CEOs discuss industry challenges

    Key trends shaping the broadcast media landscape

    Key trends shaping the broadcast media landscape

    Tried and Tested: Real techniques of working with a virtual world

    Tried and Tested: Real techniques of working with a virtual world

    Technologies that should be on a broadcaster’s roadmap

    Technologies that should be on a broadcaster’s roadmap

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    How VFX and CG can take brands to the next level

    How VFX and CG can take brands to the next level

    Tradition & Tech: Shedding some light on lighting with game engines

    Tradition & Tech: Shedding some light on lighting with game engines

    Virtual vs Physical: The strengths, limitations and crossover of camera

    Virtual vs Physical: The strengths, limitations and crossover of camera

    Moving to a fast future

    Moving to a fast future

    Moving to IP and cloud: Challenges and uptake

    Moving to IP and cloud: Challenges and uptake

    Trending Tags

    • Videos
      Exclusive: Video of the construction of the AlUla studio complex

      Exclusive: Video of the construction of the AlUla studio complex

      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

    • Opinion
      Creating more engagement in sport

      Creating more engagement in sport

      The Evolution of the Metaverse

      The Evolution of the Metaverse

      New normal inspires fresh storylines and alternative filming strategies

      BroadcastPro Summit and Awards 2022 a big success

      Tackling the creative challenges of HDR

      Tackling the creative challenges of HDR

      New normal inspires fresh storylines and alternative filming strategies

      Get ready for the BroadcastPro Summit and Awards 2022

      IBC2022 reflections: From new business models to riding the economic wave

      IBC2022 reflections: From new business models to riding the economic wave

      New normal inspires fresh storylines and alternative filming strategies

      Reconnecting with the industry

      Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

      Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

      New normal inspires fresh storylines and alternative filming strategies

      Broadcast industry gears up for IBC 2022

      The Future of Cloud-based Broadcasting

      The Future of Cloud-based Broadcasting

    • Interviews
      • All
      • Lounge
      Good Tide-ings

      Good Tide-ings

      Living on the edge

      Living on the edge

      Creating a sound experience

      Creating a sound experience

      Canon’s African dream

      Canon’s African dream

      Rising to the IP challenge

      Rising to the IP challenge

      Sharjah International Film Festival for Children and Youth starts on October 10

      Catch them young

      Taking art seriously

      Taking art seriously

      IBC gears up for 2022 edition

      IBC gears up for 2022 edition

      Capturing the immigrant’s journey

      Capturing the immigrant’s journey

      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Akhbar Al Aan on launch of 3eesh Al Aan Café

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      IBC 2023

      IBC 2023

      BroadcastPro Tech Summit 2023

      BroadcastPro Tech Summit 2023

      BroadcastAsia 2023

      BroadcastAsia 2023

      CABSAT 2023

      CABSAT 2023

      NABSHOW 2023

      NABSHOW 2023

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      Christina Wayne joins MBC Studios as Managing Director 

      Christina Wayne joins MBC Studios as Managing Director 

      Xposure 2023 announces lineup of short films

      Xposure 2023 announces lineup of short films

      Technology, media entities unite to build trust in online content

      Online video subscribers to reach 1.7bn in 2023: Omdia

      Paramount Pictures expands COO’s role to oversee Nickelodeon Studios

      Michael Garin retires as CEO of Image Nation Abu Dhabi

      ICT spending in META region to reach $233bn this year: IDC

      ICT spending in META region to reach $233bn this year: IDC

      MBRSC reveals details of Arab astronaut mission

      MBRSC reveals details of Arab astronaut mission

      Iranian filmmaker Jafar Panahi to serve six-year jail sentence

      Iranian filmmaker Jafar Panahi goes on hunger strike

      WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

      WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

      Former Al Arabiya exec moves to Asharq TV as General Manager

      Africa 24 Group becomes member of African Union of Broadcasting

      ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

      ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      From talent to telcos, CEOs discuss industry challenges

      From talent to telcos, CEOs discuss industry challenges

      Key trends shaping the broadcast media landscape

      Key trends shaping the broadcast media landscape

      Tried and Tested: Real techniques of working with a virtual world

      Tried and Tested: Real techniques of working with a virtual world

      Technologies that should be on a broadcaster’s roadmap

      Technologies that should be on a broadcaster’s roadmap

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      How VFX and CG can take brands to the next level

      How VFX and CG can take brands to the next level

      Tradition & Tech: Shedding some light on lighting with game engines

      Tradition & Tech: Shedding some light on lighting with game engines

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Moving to a fast future

      Moving to a fast future

      Moving to IP and cloud: Challenges and uptake

      Moving to IP and cloud: Challenges and uptake

      Trending Tags

      • Videos
        Exclusive: Video of the construction of the AlUla studio complex

        Exclusive: Video of the construction of the AlUla studio complex

        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

      • Opinion
        Creating more engagement in sport

        Creating more engagement in sport

        The Evolution of the Metaverse

        The Evolution of the Metaverse

        New normal inspires fresh storylines and alternative filming strategies

        BroadcastPro Summit and Awards 2022 a big success

        Tackling the creative challenges of HDR

        Tackling the creative challenges of HDR

        New normal inspires fresh storylines and alternative filming strategies

        Get ready for the BroadcastPro Summit and Awards 2022

        IBC2022 reflections: From new business models to riding the economic wave

        IBC2022 reflections: From new business models to riding the economic wave

        New normal inspires fresh storylines and alternative filming strategies

        Reconnecting with the industry

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        New normal inspires fresh storylines and alternative filming strategies

        Broadcast industry gears up for IBC 2022

        The Future of Cloud-based Broadcasting

        The Future of Cloud-based Broadcasting

      • Interviews
        • All
        • Lounge
        Good Tide-ings

        Good Tide-ings

        Living on the edge

        Living on the edge

        Creating a sound experience

        Creating a sound experience

        Canon’s African dream

        Canon’s African dream

        Rising to the IP challenge

        Rising to the IP challenge

        Sharjah International Film Festival for Children and Youth starts on October 10

        Catch them young

        Taking art seriously

        Taking art seriously

        IBC gears up for 2022 edition

        IBC gears up for 2022 edition

        Capturing the immigrant’s journey

        Capturing the immigrant’s journey

        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Akhbar Al Aan on launch of 3eesh Al Aan Café

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        IBC 2023

        IBC 2023

        BroadcastPro Tech Summit 2023

        BroadcastPro Tech Summit 2023

        BroadcastAsia 2023

        BroadcastAsia 2023

        CABSAT 2023

        CABSAT 2023

        NABSHOW 2023

        NABSHOW 2023

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home White Papers

      MAM delivers winning formula

      Guest Columnist by Guest Columnist
      June 11, 2013
      in White Papers, Tech Features
      ShareTweetPostEmail

      Content producers must re-invent their business models to capture new markets and reduce production costs.The first step to this is to implement a proper media asset management system, according to Raoul Cospen We’re all media asset managers. There’s the pile of CDs on the shelf and your iTunes collection, managed somewhere on your disk by […]

      Raoul Cospen.

      Content producers must re-invent their business models to capture new markets and reduce production costs.The first step to this is to implement a proper media asset management system, according to Raoul Cospen

      We’re all media asset managers. There’s the pile of CDs on the shelf and your iTunes collection, managed somewhere on your disk by Apple. Your photos are likely to be placed on several backup drives using different directory schemes.

      It’s a mess but similar to how media is managed in major companies. Assets are distributed across multiple locations and organised following different schemes. It can be hard to find and use an asset in one place if it was created in another. Traditional media is being challenged by new realities. Content producers must re-invent their business models to capture new markets and reduce production costs. When they turn to their existing infrastructures, they find that multiple production islands are inefficient. Valuable assets are in inaccessible libraries. Metadata are poorly maintained and not carried through the process. It’s expensive to set up new business processes.

      Moving to a file-based workflow is a good start, but two further steps are needed: the integration of production islands under a single media asset management (MAM) system, and the orchestration of business processes using business process management (BPM).

      Here’s a look at how a MAM workflow for programme preparation and multi-platform delivery can help you monetise content and succeed in a multiscreen world.

       

      The Challenges

      There are dual challenges: simplifying the creative process and making the best possible end-product.

      Inside a typical content factory, you see multiple production teams working on different content. Each team has its own VTRs, editing bays, systems, and storage. Executives are finding resource redundancies difficult to support; and vertical production units are not easily repurposed for new business opportunities.

      Modern consumers want rich and interactive experiences. Production systems must handle more, richer media and metadata across the whole pipeline — multi-format video, multi-language 5.1 audio, subtitles, multiple versions, and extensive metadata for connected TV.

      MAM improves workgroup collaboration and also automates many functions associated with multi-platform distribution.

       

      Can I do without a MAM system?

      File-based workflows address some of these challenges. However, limitations arise if you are not integrated with a MAM system.

      Non-harvested efficiency gains: Copying and transferring files, re-entering metadata, and manual revision are just some of the costs of retaining production islands. MAM reduces costs by employing enterprise-wide content sharing.

      Limited flexibility:

      An island-based infrastructure is less adaptable to new business opportunities. A versatile MAM solution lets you reassign resources and processes to where they’re needed most.

      Limited access:

      It’s difficult to view assets across islands. MAM provides rights-determined access across the enterprise.

      Unconsolidated metadata:

      In an island infrastructure, all kinds of assets and metadata (video, graphics, PDFs, subtitles, rights, etc.) are spread across different systems. MAM centralises the management and simplifies access.

      Limited interoperability:

      More manual steps are needed when assets and metadata can’t be passed between systems. MAM integrates all the processes into a single open framework.

      Adding a MAM system on top of a file-based workflow removes costs associated with redundancies and facilitates collaboration. It also substantially reduces maintenance costs.

       

      What is a MAM system and how can it help?

      A MAM system is made up of multiple components and user tools integrated into a common system, in order to manage stock and workflow.

       

      Stock/Inventory

      MAM lets you store and retrieve assets via:

      • A shared database. The heart of the MAM is the database — a repository of all assets of all kinds, with a configurable metadata model.

      • Indexing and searching. Allows users in any location to find assets in the system based on any criteria and is customisable for different departments.

      • Proxy viewing. Streamable proxies of video assets can be viewed on standard desktop or mobile platforms.

      • Back-office services. These allow users to manipulate “business” objects such as subtitles or videos.

      Integration

      AM connects your different systems via

      broadcast system interfaces that allow the MAM to exchange data and coordinate processes with key systems such as traffic, automation, and post production.

      Industry-standard APIs allow for custom integration where needed.

       

      User tools

      Tightly integrated, user-friendly tools are essential to all departments. The MAM element should add value to every step of the workflow.

      • Integrated editing and production tools: Producers, journalists and others perform editorial tasks, from logging and storyboarding to craft editing.

      • News Room Computer System (NRCS) integration: In news and sports production, NRCS and rundown tools integrate directly with MAM.

      • Task-specific tools: Users enter metadata and time-based markers (locators), perform QC and approve material within a common integrated environment.

      Workflow engine

      A business process manager (BPM) is an optional addition that further improves efficiencies. While MAM is focused on assets, BPM is focused on processes that can be broken down into repeatable tasks, which can then be optimised and automated.

      It delivers three key benefits:

      • Productivity: More deadlines met and less time wasted through more streamlined workflows.

      • Agility: More business flexibility through an intuitive workflow-building interface.

      • Insight: More control of your business through increased visibility into all activities.

      A flexible MAM solution will offer an integrated BPM and capabilities to integrate with external BPM systems.

      What benefits can you expect from MAM?

      Efficiency

      MAM delivers measurable improved productivity in multiple areas:

      • Automate processes: Ingest, file transfers, format conversion, QC, and distribution can be automated. Staff can focus on value-creating activities.

      • Ingest media only once: Avoid ingesting the same material multiple times — during programme production and, subsequently, to make promos.

      • Capture metadata only once: Reduce errors and avoid having multiple users re-enter metadata separately into multiple systems.

      • Speed up editing: Built-in logging, storyboarding, editing, review and approval tools can double the team’s output.

      • Improve collaboration: Integrate the work of multiple departments. When a film and its promos are scheduled in the traffic system, the process can be set up in advance with placeholders for all elements, metadata in place, and easy sharing of media and metadata.

      • Speed time to air: Fast turn-around features, such as edit while record, make material available faster to any platform.

      Visibility

      A MAM system has tools that optimise resources. For instance, you can see who is working on what and what is left to do. It also allows you to tally how much content has been ingested or produced over a period of time.

      Using the reporting part of BPM, you can implement KPIs and create custom reports to track costs, analyse usage, or other metrics.

      Quality

      MAM increases quality. Formalised data-entry with fewer instances of data re-entry can minimise errors. MAM ensures you don’t use content for which you have no rights. Faster search and access to content allows users to focus on content quality.

      Agility

      A MAM platform provides the agility to design and hook into new business processes quickly, whether it’s accepting material from a new production company or launching a new channel for broadcast, the web, or mobile platforms. Future standards such as FIMS and MXF AS02 promise even greater flexibility for swapping out system components with minimal disruption.

      A well-conceived and implemented MAM project will set you up for a profitable future. It substantially improves productivity, increases the value of your existing assets, and empowers the organisation while you build new business models to conquer new markets.

       

      Raoul Cospen is Director of Marketing and Business Development at Dalet, a company that specialises in MAM-driven solutions for media entities.

      Tags: DaletRaoul CospenMAM

      Related Posts

      Dalet to showcase next-gen solutions at IBC 2022

      Dalet to showcase next-gen solutions at IBC 2022

      August 12, 2022
      Dalet to showcase media workflows and next-gen newsroom solutions at NAB 2022

      Dalet to showcase media workflows and next-gen newsroom solutions at NAB 2022

      April 7, 2022
      Primestream launches Xchange Media Cloud for remote content creation

      Primestream launches Xchange Media Cloud for remote content creation

      April 7, 2020
      VSN announces partnership with Qvest Media

      VSN announces partnership with Qvest Media

      September 3, 2019
      Dalet to acquire Ooyala Flex Media Platform business

      Dalet to acquire Ooyala Flex Media Platform business

      July 17, 2019
      VSN to provide media management and storage to Spanish broadcaster

      VSN to provide media management and storage to Spanish broadcaster

      October 9, 2018

      Related News

      Primestream launches Xchange Media Cloud for remote content creation

      Primestream launches Xchange Media Cloud for remote content creation

      April 7, 2020
      VSN announces partnership with Qvest Media

      VSN announces partnership with Qvest Media

      September 3, 2019
      VSN to provide media management and storage to Spanish broadcaster

      VSN to provide media management and storage to Spanish broadcaster

      October 9, 2018
      Vizrt unveils latest version of MAM solution at IBC 2018

      Vizrt unveils latest version of MAM solution at IBC 2018

      September 12, 2018
      Tedial to unveil live event solution, Smartlive, at IBC 2018

      Tedial to unveil live event solution, Smartlive, at IBC 2018

      July 8, 2018
      Swiss broadcaster RTS Selects VSN’s MAM Solution

      Swiss broadcaster RTS Selects VSN’s MAM Solution

      July 2, 2018
      More Related News

      Popular Stories

      • Joy Awards 2023 announces winners for third edition

        Joy Awards 2023 announces winners for third edition

        1391 shares
        Share 556 Tweet 348
      • Netflix streams Turkish supernatural thriller ‘Shahmaran’

        1293 shares
        Share 517 Tweet 323
      • Du becomes GCF Field Test Qualified Operator to deploy 5G

        884 shares
        Share 354 Tweet 221
      • ETL Systems appoints Kevin Dunne as new CEO

        727 shares
        Share 291 Tweet 182
      • MBC Group and VICE Media Group sign exclusive content deal

        727 shares
        Share 291 Tweet 182

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com