TikTok signs multi-year creative partnership with Qatar’s GOC
In 2025, the platform saw year-on-year growth of 110% in content consumption and 150% in content production in Qatar.
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In 2025, the platform saw year-on-year growth of 110% in content consumption and 150% in content production in Qatar.
The goal is to explore multiple uses across different categories and content types to deliver a personalised, dynamic feed.
TikTok and AfricTivistes deepen stakeholder collaboration at Dakar Summit, shaping regional policy and online safety.
With salience of shopping content running high, consumers are engaging earlier and more consistently, and spend is distributed across October, November and December (34%, 39% and 27% respectively).
The event united 150 leading creators, industry experts and TikTok partners for an evening of training, networking and inspiration, aimed at providing creators with practical strategies to expand their reach, ...
Francesco Cataldo, Chairman of iKO Media Group, explains how MENA broadcasters shift from SVOD growth to FAST and hybrid platforms, focusing on free TV reinvented for the digital age.
WSC Sports equips broadcasters with automation tools to generate personalised, AI-powered video content instantly.
From SMPTE ST 2110 and hybrid cloud deployments to AI-enhanced workflows, MENA broadcasters are transforming production and delivery models while contending with unique regional challenges in a rapidly evolving media ...
The tournament streams live on TikTok untill August 13.
WSC Sports equips broadcasters with automation tools to generate personalised, AI-powered video content instantly.
The partnership will accelerate the creator economy and drive commercial growth by integrating TikTok’s platform with SRMG’s media ecosystem, events and training initiatives.
The Arab podcast industry is advancing rapidly, driven by growth in the region’s digital culture and a heightened desire for learning. Community-like discussions, conversational content and a sense of reliability ...
Bringing together key players from across the media, entertainment and technology ecosystem, the congress will explore the forces reshaping the industry and provide valuable insights into the future of television, ...
The Ministry of Culture and TikTok’s collaboration aims to enhance cultural content, support Saudi talent, showcase the Kingdom’s role and promote its heritage.
The feed is a curated set of videos with the aim of showcasing high-quality STEM content and is currently live in over 20 countries across sub-Saharan Africa.
Under the theme “Better Together”, TikTok emphasises connection—uniting communities, enhancing products through bundling, expanding media reach and collaborating with publishers to elevate entertainment.
57% of Saudi gamers recognise esports as a legitimate sport, while 66% actively follow tournament recaps and gameplay breakdowns, highlighting their deep involvement beyond live matches.
December 2024’s Emaar Super Cup was a milestone in the UAE’s broadcast industry. The UAE Pro League used vertical production for the championship, a first in Asia, coupled with cutting-edge ...
The Creators HQ will serve to empower creators, amplify their impact and establish sustainable frameworks for the booming creator economy.
A dedicated section on TikTok will inspire the next generation of scientists, engineers and innovators through a diverse array of verified STEM content.
Quickplay Shorts products are available in both AWS and Google Cloud (GCP) marketplaces.
At the recent BroadcastPro ME summit, over 300 industry professionals gathered for a day of knowledge sharing and networking. One of the highlights was our sports panel, which discussed monetisation ...
The partnership reflects both companies’ commitment to innovative content creation to meet the diverse needs of audiences in the rapidly evolving KSA market.
The initiative is designed to engage university students in the real-world challenges of entrepreneurship, business management, and financial literacy.
As the Middle East news scene heats up, Sky News Arabia is adopting a data-driven approach to enhance its content and reach a broader audience. In an exclusive interview with ...
In just a couple of years, evision has evolved from a traditional content aggregator into a trailblazing media powerhouse. By boldly entering new markets, challenging conventional business norms and forging ...
The partnership will also include dedicated content promotion and programming that extends beyond the traditional matchday experience.
Hosted by Lubna Bouza, the show caters to both TV and social media audiences in the delivery of its content, generating nearly 34m organic content impressions in just three months ...
The EWC will create exclusive content for TikTok and collaborate with TikTok creators for additional activations.
Telfaz11 will premiere two exclusive shows weekly, specifically designed for TikTok viewers, throughout Ramadan.
TikTok will also promote this year’s Creator Hub initiative using the hashtag #HerAmbitions, highlighting the role women play in the business landscape.
The sports media industry in the Arab world is rapidly evolving due to a slew of emerging tech and swiftly changing viewer trends. Market leaders discuss the state of the ...
'Add To Music App' directly stimulates music consumption on various streaming platforms, including Spotify.
Users will be able to watch video clips from across Disney’s brands, create videos with Disney music , play Disney trivia, and collect and trade digital character cards in the app.
Launched on September 14, 2023, the Dubai-based digital platform caters to MENA's Gen Z and millennials and aims to deliver fresh perspectives to a digitally savvy audience.
With TikTok’s growing popularity in Iraq, this partnership represents a significant opportunity for brands to reach and engage with young audiences.
More than 1bn hours of video are watched every day on YouTube globally, according to the report.
According to the report, with 2.7m subscribers, Shahid VIP is the leading Arabic video-on-demand service.
Throughout the six episodes, the main character navigates tricky situations by using key insights he knows by heart.
The event will have exclusive networking sessions, seminars, workshops, and award ceremonies to celebrate the creative sectors.
The latest installment continues the adventure of teenage Billy Batson who transforms into his adult super hero alter ego, Shazam.
During Ramadan 2023, TikTok will launch its Premium Publisher Programme, combining the best of MBC Group's content.
According to the study, TikTok provides the highest incremental exposure to TV.
The agreement covers a renowned repertoire in one of the fastest-growing music markets.
The new feature, powered by IMDb data, allows the TikTok community to link movie and TV show titles within their TikTok videos and showcase their favourite titles directly on their profiles.
The initiative, launched last October by Anghami in collaboration with the video-sharing app TikTok, gained over 327m views, with more than 22,000 participants.
DaVinci Resolve 18.1 update is available now for download free of charge from the Blackmagic Design website.
The annual competition will require creators to produce a creative content idea around a specific theme.
Canon recently hosted a panel discussion with three well-known content creators working in different spaces – films, documentaries and social media platforms – to explore how they have evolved on ...
In 2022, the APAC SVOD sector (excluding China) is expected to grow by 25% year-over-year to $12bn.
The campaign will teach step-by-step tutorials on how to access safety features on TikTok, such as family pairing, restricted mode and screentime management.
The event featured a locally tailored series of predominantly Arabic-language sessions hosted by leading TikTok experts.
The channel will provide commentary, match highlights, collaborations with lifestyle and football creators, and much more.
Integrating digital technologies into existing business processes while keeping culture and customer experiences in mind has become critical to adapting to changing market requirements. Nourah AlFayez, Head of Transformation at ...
Heba Korayem discusses why Netflix had to take down 'The Good Doctor' in MENA and navigates content rights in the region.
The series aims to spotlight inspiring figures and shed light on topics such as social causes, mental health, stories of determination, and more.
As part of the collaboration, the Nasr team’s newly redesigned kit will carry TikTok branding.
Following the races in Saudi Arabia, Senegal, Greenland and Sardinia, the series is now headed to the UK and will run from December 18-19.
Through a partnership with regional creators, the platform has created a series of educational short films featuring real-life scenarios that demonstrate how users can control their privacy online.
Spark Ads allows brands to tap into pre-existing influencer posts, cutting out the middleman.
